The Executive’s Daily Green Briefing

June 14, 2007

Robert Keenan Winery Installs Solar Power, Promotes News On Labels

robert-keenan-winery-2279.jpgRobert Keenan Winery has stamped the words “Solar Powered and Sustainably Farmed,” on the label of its 2006 Napa Valley Summer Blend Chardonnay, Wine Business reports. The Napa Valley winery recently completed a solar power system on their property.

The system, which was designed and whose installation was managed by San Francisco-based Sunlight Electric, will generate 100 percent of the winery’s electricity needs, and each year reduces Keenan Winery’s carbon footprint by more than 37 tons of CO2. The 29 solar arrays used at the winery were installed on pole-top mounts along the ends of Chardonnay vine rows.

“Considering the rebates and the amount we’re saving from generating our own green power, we should make our investment back over the next eight years,” said general manager Matt Gardner.

Last month, JJ Buckley said it had become the first wine retail and distribution company to offset all of the carbon emissions from their day-to-day operations.

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