Online IT professionals cite social media as the most trustworthy online source of information when making purchasing decisions, according to the inaugural IT Social Media Index, which measures social media consumption trends among IT decision-makers and influencers, Marketing Charts reports.
Launched by online professional community ITtoolbox and PJA Advertising + Marketing, the study also seeks to determine how social media tools and user-generated content are used to evaluate IT purchasing decisions. The information could prove valuable for the growing list of vendors that sell green IT services or products.
Among the key findings of the study:
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