Live Earth Promoters Tout Green Practices

June 19, 2007

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The Live Earth concert promoters have signed on Environmental advisor John Rego of Brand Neutral, as well as independent nonprofits the Climate Group and consultants Seven-Star and Meeting Strategies Worldwide, to make the event as green as possible, Monsters and Critics reports.

“One of the key objectives of our work is to gather best practices and create a ‘greener’ recipe for the industry going forward,” Rego, who oversees the Live Earth Global Green Team told Reuters. “The three main topics we focus on are energy, waste and transport, which are your three main carbon emitters worldwide, but also in a live event.”

According to the article, Live Earth has “already secured 100 percent green power (wind and solar). Another venue will raise the temperature slightly to reduce the use of air conditioning.”

“We are looking at setting up boundaries and going through the processes and methodology of how we’re going to calculate this stuff so we have a clear understanding of what our carbon footprint is going to be,” Rego says. “All of this will be in our final report after the event and shown transparently, setting benchmarks again for the industry saying, ‘This is how green we were, can you be greener?’

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