Freescale’s Mayer: Industry’s Opportunities Are All Green

June 27, 2007

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The semiconductor industry’s global opportunities are shifting to “green everything,” according to Freescale Semiconductor CEO Michel Mayer, EETimes reports.

“Energy is a $200 billion cost to consumers and $100 billion for industry per year,” Mayer said. “That’s going to grow by 53 percent by 2010.” By that time, emissions will rise to 25 million tons a day, according to the article.

The enormity of the challenge will create “opportunities for innovation and design intelligence,” Mayer added. While jumping to finer process technologies is one route to improving efficiency, Freescale is also focusing on energy education. “We need to educate [designers] to be more energy efficient,” he said, “and software is the key.”

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