More than two-thirds of Americans say they consider a company’s business practices when deciding what to buy, while American workers in increasing numbers say they want their employers to support a social cause or issue, according to the 2007 Cone Cause Evolution Survey, Marketing Charts reports.
Business practices are now an additional purchasing influence for approximately one-third of American shoppers; another third consider both social issues and business practices when deciding what to buy; and an overwhelming majority of Americans (85%) say they would switch to another company’s products or services if a problem with business practices were uncovered, according to the study.
Some findings from the survey:
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