Natural products trade show producer New Hope Natural Media goes a long way to make its marketing appeal to its green audience, DMNews reports.
In March, New Hope held its 26th annual Natural Products Expo West which had more than 45,000 attendees. To show its appreciation to sponsors, speakers and exhibitors, New Hope sent a thank you note card printed on handmade recycled paper embedded with organic seeds. If the cards are planted in soil and watered regularly, the seeds will grow into an assortment of wildflowers.
For the Natural Products Expo West show alone, the company typically mails three different postcards, a brochure and another mailer. All of the marketing materials for the 2007 Natural Products Expo West were printed on paper using at least 30 percent post-consumer waste and, increasingly, the company is mailing pieces with 100 percent post-consumer waste.
Retailers, Developers and Eco-Business Leaders...learn about green retail trends, consumer buying habits and sustainable business practices. Register NOW to Attend!
The 2008 Green Leaders Survey collects sustainability program insights from business and civic leaders. Learn from peers what works and what doesn't. Take survey>>
It's a common complaint: "Technology is enabling my work to follow me 24/7, wherever I am." But a growing number of ... continue »
The EPA has released its 2008 Report on the Environment, which the agency says uses scientific indicators to measure and report ...
click to view full size chart »
Green business programs are gaining traction within communities - chances are there's one near you. Here's a promo video from one such ...
Join the Discussion