Bayer Launches Viral Campaign, Tacks On Environmental Twist
Bayer Consumer Care has launched an online game to promote Aleve Liquid Gels. Players assist the fictional scientist Dr. Albert Briggs and journalist Evelyn Bloom, on their quest to restore the flow of information online. Through his research, Dr. Briggs uncovers a vast conspiracy by P.A.I.N. (People Against Internet Networking) to shut down critical Web sites used for social networking. Players help Briggs and Bloom stop the conspiracy.
Although it’s not clear what, if anything, this has to do with the environment, Bayer has managed to give the campaign an environmental twist by saying that for each person who completes the game, a charitable donation will be made by Bayer to the Conservation Fund – up to $50,000 in total. You can learn more here.
Energy Manager News
- Dynegy Files to Move Illinois Into ‘Single, Competitive Power Market’
- IRRC Jettisons Pennsylvania PUC’s Controversial Cap on Net Metering
- Energy Storage: It’s About the Software
- MIT Develops Promising New Battery Storage Technology
- India Launches Net-Zero Building Portal
- Companies Cooperating on Waste-to-Energy Projects
- Clean Energy Commitment in the Corporate and Local Small Business Sphere
- Xcel Asks for $90M ‘Switching Fee’ If Lubbock Utility Joins ERCOT