NBC Universal has unveiled details of its Green is Universal initiative, a companywide weeklong programming effort to educate TV viewers and Web and wireless users on ecological issues, according to Hollywood Reporter. The programming is part of NBC Universal’s “Get On Board” campaign, which was launched in May.
For the week of Nov. 4-10, green themes will be found in such shows as “The Office,” “My Name Is Earl,” “30 Rock,” “Heroes” and “Deal or No Deal,” plus in news offers, including “Today,” “Nightly News,” “Dateline” and on MSNBC and MSNBC.com.
Zucker said Monday in unveiling Green is Universal: “This commitment to a week of programming is an incredible opportunity for NBCU to use the collective power of its platforms — broadcast, cable and film — and consumer expertise and reach to further the message of environmental awareness and change.”
Multichannel News has details on the programming.
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Comments
Wow. One whole week. Then back to overconsumption-as-usual.
Pirko July 18th, 2007This is an important initiative to create and heighten the awareness in mainstream America. I agree, it should be coupled with ongoing efforts to decrease NBC’s overall environmental impact. While I understand the sarcasm in the previous post, I don’t think it is helpful. We all need to understand that many, many Americans still do not believe we have an issue. That is a fact. We can be emotional, lay blame, become frustrated - but where will that get us? Let’s channel this energy into finding a way to accelerate awareness and action. NBC’s efforts next week, just like Al Gore’s efforts (even though he is flying all over the world to do it) will help to do just that.
Melissa O October 18th, 2007Anyone interested in learning about ways that they can not only save money but also help the environment should check out http://www.greenandsave – they offer a ton of suggestions while giving you the cost and payback for these “green� projects.
Brian November 2nd, 2007