American Airlines Plans Green Marketing Campaign

July 18, 2007

Email this story Print this post Add your comments

American Airlines, the world’s biggest airline by passenger traffic, is preparing a marketing campaign next month to show off its green side, Dow Jones reports.

In the past six months, the airline says that both corporate accounts and individual customers increasingly are asking the airline for information about its environmental policies. In about 30 days the airline plans to roll out a broad marketing strategy to address environmental questions. No other details are given in the article.

American’s environmental program to date has mainly been under the heading of Fuel Smart, a program to cut costs by saving fuel. Fuel Smart, which now saves American Airlines 60 million to 70 million gallons of fuel a year, includes a variety of initiatives, such as shutting off one engine when taxiing to an airport gate, or removing heavy food service galleys from aircraft.

Email this story Print this post Add your comments

Advertisers

Make sustainability part of your strategy.

Get equipped at the SAP Sustainability Resource Center. >>

Unclear about the EPA's new GHG Rule?

Learn how it could affect your business. >>

EPA mandatory emissions reporting starts Jan 1st

CSA Standards can help your organization get ready for compliance. Find out how. >>

Survey Results: Product Environmental Compliance Best Practices

How to achieve compliance at a significantly lower cost. Download the full report. >>

Join the Discussion

Reader Comments

On a recent international flight I could see where cans, paper and plastic were being collected by the flight attendant to be thrown away. If every flight recycled this would help the image of American.

Donna Garber | May 27th, 2009

Recent Daily News [ see all ]

11/20/2009
11/19/2009
11/18/2009

Charts [ see all ]

European Paper Industry Cuts CO2 Emissions by 42% since 1990

S. America Takes Most Urgent View of Copenhagen Talks

Nike Tops Annual Climate Action Scores

Oceans May Trap more Carbon than Forests

Jobs

View All Jobs >> Post a Job >>

Comments and Discussions

Trade Association on Trade Group on EPA Chemical Regs: ‘If Everything is a Priority, Then Nothing is a Priority’
"Seriously… that..."

Gary Markowitz on Supermarkets Tackle Emissions Reductions, Fuel Efficiency
"Supermarkets waste over 10 percent of their energy through improper..."

peter in ireland on Ontario May Follow California’s Lead on TV Energy Efficiency
"Governor Schwarzenegger is shooting himself in the foot! 1...."

Environmental Leader on S. America Takes Most Urgent View of Copenhagen Talks
"The survey respondents (the PDF report mentions 4,000 respondents in 38..."

Jake on UPS Trying New Hydraulic Hybrid Trucks
"A point of clarification: the Reuters press release referenced herein reports that 20 UPS will purchase..."

Custom Organic Shirts on S. America Takes Most Urgent View of Copenhagen Talks
"90% of North Americans believe it is urgent to get a global climate..."

peter dublin on California City’s Green Building Ordinance Applies to Commercial Buildings
"Why energy efficiebnt regulation on buildings –..."

Environmental Leader