Environmental Leader

In an interview with Business Green Blog, Mike Dinsdale, UK communications director for printer giant Brother (he’s also responsible for the corporate social responsibility agenda), says that Brother’s long term goal is the paperless office and that the current aim is to move to a paper-lite office.

Dinsdale said that there has been some research that found that if the population of China reaches the same standards of living as the developed economies then there aren’t enough trees in the world to meet global paper demand.

“We have to accept paper will become more precious and we may have to move on [as a company]” Dinsdale said in the interview. “We are throwing a huge amount of money into research and the vast majority of it isn’t going into conventional printer technologies, but into new systems [that can replace paper printers]. We’re looking at the idea of the paperless printer using reusable “paper” and we’re also doing a lot of research into completely new systems, such as electronic paper and wearable displays where you could fit a display into your spectacles.”

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