‘Green’ Vodka Hits Market

July 23, 2007

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McCormick Distilling Co. and Premier Beverage Co. have launched 360 Vodka, which the companies are calling “the world’s first environmentally-friendly vodka.”

The distillery was recently upgraded to reduce fossil fuel energy use by 21 percent and meets or exceeds all U.S. EPA air and water quality standards for modern distilleries, according to the companies. Volatile organic compounds have been reduced by 70 percent and sulfur dioxide emissions by 99 percent in the production process. Moreover, fugitive dust particulates have been reduced by 50 percent in a production process that uses up to 250 percent less fossil fuel energy than traditional “pot distilled” products.

The vodka comes in an 85 percent recycled content glass container (70 percent post consumer use). All labeling, packaging and promotional materials use 100 percent recycled paper and cardboard along with water-based inks vs. petroleum-based printing inks, while outer shipping boxes consist of 100 percent recycled cardboard and are designed to promote infinite carton use.

In addition, each bottle features a recyclable flip-top closure that can be mailed in for re-use via a postage paid envelope.

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