August 1, 2007

Best Brands Adopt GRI Guidelines

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Forty-three of the leading 100 brands  issue sustainability reports in line with the Global Reporting Initiative’s best practices, BusinessGreen Blog reports, citing research from GRI.

GRI’s research also found that 12 of the top 15 brands report on their economic, environmental and social performance using its metrics.

GRI used this year’s BusinessWeek/Interbrand annual ranking of the “100 Best Global Brands” (PDF) for its research.

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This is in contradiction to August 1 article about Fortune 500′ not embracing sustainability.

Brands play, but not the corporations?

Doesn’t make sense.

Shawn Kalin

Does anyone agree with this?

Forty-three of the leading 100 brands issue sustainability reports in line with the Global Reporting Initiative’s best practices, BusinessGreen Blog reports, citing research from GRI.

GRI’s research also found that 12 of the top 15 brands report on their economic, environmental and social performance using its metrics.

GRI used this year’s BusinessWeek/Interbrand annual ranking of the “100 Best Global Brands� (PDF) for its research.

Does anyone agree with this?

Regards,
Shawn Kalin

Las Vegas, Nevada

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