August 1, 2007
Target, Green Toys Bet On Bioplastics
Bioplastics are getting more play in consumer products.
Green Toys plans to introduce a line of bioplastic toys aimed at babies and toddlers in the fall, CNET reports. Instead of using petroleum-basic plastics, Green Toys is using plastics made from corn starch and other vegetables.
Bioplastics company Cereplast is supplying the plastics to Green Toys. It will also provide NatureWorks plastic, which is made from poly lactic acid, another corn-based product. The company is pitching its toys on their “greeness.”
In addition, Target has launched a new gift card made using Mirel biobased plastic that is now available in 129 Target stores nationwide.
Mirel is a new family of biobased plastics, according to a press release, made from corn which biodegrades in a variety of environments including soil, home compost, wetlands, rivers and oceans.
Metabolix and Archer Daniels Midland are producing and marketing Mirel through their joint venture, Telles.
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