Green Creds Tough Sell For Financial Institutions

August 6, 2007

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Eighty-five percent of consumers do not consider green credentials when choosing a financial product, according to research by the UK’s Beacon Asset Management, Mortgage Introducer reports.

Seventy-three percent know what a green investment is, but only 15 percent take this factor into consideration when purchasing products.

Of the vast array of potential investments available houses (22 percent), general investments such as ISAs (19 percent) and savings accounts (12 percent) were rated as the top three products consumers were most likely to consider the green credentials of when purchasing. On the other end of the scale, car financing was the financial product that consumers were least likely to check the green credentials of, with only eight percent of respondents doing so.

Respondents that did check the green credentials of financial products were most interested in the ethical stance of the company (52 percent).

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Reader Comments

There is a disconnect between what consumers see as a potential green company and what actually does help the environment, reduce energy use etc.

Actually BofA has developed a great program and committed 3o billions over the next 10 years to carbon credits.

So we shall see.

Regards,
Shawn Kalin
Las Vegas, Nevada

Shawn Kalin | August 8th, 2007

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