Steelcase says that green marketing is the only marketing it’s interested in, The Detroit Free Press reports. “Our goal is to thread it into everything we do,” said Angela Nahikian, Steelcase’s manager of global environmental strategy and programs.
The company has won acclaim for its first major green product, the Think chair, according to the article. More than 300,000 of the chairs have been sold worldwide since their debut in mid-2004.
Last year, Steelcase created product environmental profiles for each of its major furniture lines that tell customers how much recycled content is in each product, what certifications it has achieved and other environmental information.
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Today's combination of dwindling natural resources, economic uncertainty, and the growing threat of global warming underscores the urgent need to embrace "being ... continue »
The proportion of Americans who say that the earth is getting warmer has decreased since January 2007, mostly because of a decline ...
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Big companies are pushing research to bring greener products to market, according to this CNN video....
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