J&J Packaging says that it has invented a new package, SusSTANDable, that addresses Wal-Mart’s demand for sustainability and will “greatly improve” a suppliers sustainability scorecard.
J&J says that the trapped blister card has a billows like fold on the bottom that converts to a standing easel which can be used for open shelf or countertop displays. The package also ships flat, taking less space than a standing clamshell or tri-fold package. Is a trapped blister that can be used in bulk club packs or as a hanging blister card. It can also be manufactured from recyclable materials.
J&J Packaging expects the package to be used by several major consumer product companies by the fall of 2007 and will be shipping samples upon request.
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Comments
You CAN’T be serious. It’s STILL A BLISTER PACK, and it STILL CONTAINS PLASTIC. Let’s actually go green when we say we’re going green, ok?
Mary August 16th, 2007I agree with Mary. By looking at this picture & checking their website, this seems like a case of over packaging. Where is the sustainability when there is excess packaging for such a small item. Its larger than the already standard battery pack.It takes up a lot of space on the shelves, as soon as the consumer takes it home that large pack is just going into the trash, and hopefully in the recycling bin
Danelle August 17th, 2007