Carfax, which provides vehicle history reports, says it will make the company entirely carbon neutral. Carfax will offset all carbon emissions generated by its day-to-day business operations, such as corporate travel, marketing and sales operations and company-supported events.
Carfax will kick off the campaign with the Carfax 250 NASCAR Busch Series race at Michigan International Speedway on August 18, which is being billed as the first-ever carbon neutral stock car event.
“Starting with our single largest marketing initiative, the Carfax 250, we’re taking the first step to reducing our carbon footprint,” said Larry Gamache, communications director at Carfax. ”It’s a lot easier than most people think to get started, but we realize there’s still a long road ahead. Through the help and support of our environmental partners, we’ll figure out those next steps.”
Carfax is making a donation to Carbonfund.org to purchase and retire carbon offsets for its operations and activities associated with the Carfax 250 NASCAR Busch Series race. This includes employee and fan travel to and from the event and onsite emissions as well, including those generated by the 43 stock cars competing in the race.
The company is working with The Conservation Fund on a long term carbon reduction plan. Future plans include opportunities for Carfax dealer customers and used car shoppers to offset the carbon emissions for the cars they buy and drive. Carfax would offer its staff opportunities to help reduce their carbon footprint as well.
EBAY'S WATER CONSERVATION PROGRAM PAYS FOR ITSELF
eBay saves water and energy with a program that'll achieve ROI within 18 months. How much could you save? Go to calculator>>
CLEAN ENERGY DOESN'T GET ANY COOLER THAN THIS
Hybrid Cooling Solutions from Ice Energy. There's no cooler way to improve your bottom line. Discover the power of Ice. >>
FINALLY! NEXT-GENERATION CARBON MANAGEMENT SOFTWARE FOR BUSINESSES
Clear Standards environmental intelligence software helps businesses measure, analyze, and reduce their carbon footprint. No more spreadsheets! >>
The other day while out shopping for Energy Star rated household appliances with my wife, I got to wondering why we ... continue »
The EU cap-and-trade system has operated well and has had little or no negative impact on the overall EU economy, according to ...
click to view full size chart »
Political and business leaders are warning that Britain faces a sharp rise in its tax bill to fund the country's move to ...
Comments
UNBELIEVABLE,
This is exactly the type of story offsetting critics are looking for to demonstrate how hypocritical they think carbon offsetting is.
Don’t get me wrong, offsetting the race is better than not offsetting (if the offsets are top quality and verifiable) but you’ll see…they’re going to jump on this one and ride it for a long time.
If Carfax really wants to help the planet it would cancel the race.
Dan Tefft August 21st, 2007