Retailers Push Green Products On Back-To-School Crowd

August 23, 2007

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Retailers are pushing eco-friendly products for back-to-school season, The Boston Globe reports.

In recent weeks, Wal-Mart began selling a $350 eco-friendly computer, the Everex Impact. Wal-Mart also recently created a back-to-college group on the social networking site Facebook, where students can download a shopping list and link to Wal-Mart’s website promoting “earth-friendly” products.

Office Depot is pushing Solar Backpacks as one of the top picks for back to school, and featuring them on displays near the entrance of stores.

Meanwhile, Staples is trying to make the choice clear with a new EcoEasy label in coming months, helping customers identify environmentally friendly products in stores, catalogs, and online. Top green school products include a $13 pack of 12 Zebra Jimnie Clip Retractable Ballpoint pens made of 75 percent recycled content, and a $5 ream of acid-free EarthChoice copy paper.

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