44% Of UK Shoppers Would Buy Brand With Smaller Carbon Footprint
More than half of UK consumers want information about the carbon footprint of the products they purchase and nearly half would switch to brands with smaller carbon footprints, according toÂ the L.E.K. Carbon Footprint ReportÂ (PDF) issued by L.E.K. Consulting.
Fifty-six percentÂ of respondents would value details concerning a product’s carbon footprint when making a buying decision. Equipped with this informat.
Forty-four percentÂ of respondents would switch to a product or service with a lower carbon footprint, even if it was not their first preference, and 20 percent would travel to a less convenient retailer in order to obtain such products.
In addition, 43 percentÂ of consumers would be willing to pay more for a lower carbon product or service – 16 percentÂ would pay up to ÂŁ20 extra per year and 27 percentÂ would pay more than ÂŁ20 per year.
When asked who should take the biggest role in reducing carbon footprints in the future, 40 percentÂ of respondents stated that manufacturers and producers should be responsible for taking on this challenge.
The survey also asked respondents to rate a number of industries on a scale of 1 to 5 (where 1 is poor and 5 is excellent) for their efforts to be ‘?green’.Â Â
- Food & DrinkÂ – 2.69Â
- Financial ServicesÂ – 2.62
- Electricity/Energy SupplierÂ – 2.58
- Construction/HousingÂ – 2.56
- Clothing – 2.54Â
- Consumer Electronics – 2.48Â
- Retail – 2.45
- Travel & TransportÂ – 2.25
In July, Carbonfund.org launchedÂ a CarbonFree Certified Product label thatÂ companies can use to promote their products as being climate neutral.
Carbon Trust rolled out a carbon label program in March and the UK’s Department for Environment, Food and Rural Affairs has joined forces with the company to take the first step towards introducing carbon labelling for all products sold in shops.
A number of other carbon label programs are in the works or already existÂ from various organizations,Â including third-party environmental certifications – aimed at specific areas. The Marine Stewardship Council covers seafood; VeriFloraÂ certifies flowers; and Green SealÂ puts its stamp onÂ government and corporate buying.
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