Weather Channel Updates ‘Forecast Earth’ Campaign
The Weather Channel has updated its “Forecast Earth” campaign to include internal green initiatives, dubbing the new campaign “Forecast Earth -? Going Green At Work.”
The move includes work on a new 12,500-square-foot studio will follow a plan developed with LEED consultant and commissioning agent Working Building Inc. that includes water conservation, reduction of emissions, energy conservation, and recycling of building materials.
The Weather Channel has also established an internal commission made up of company executives and led by Cindy Jones, vice president of marketing strategy to help implement its green initiatives, which are slated to include the following:
- Cutting paper waste by substituting CDs and online access for kits and collateral materials; and when paper is necessary, use of post-consumer recycled paper,
- Xeriscaping, and
- Selective purchasing of “green” materials such as recyclable carpet with backing made from previously-recycled carpeting materials.
The Weather Channel has also launched a HR programs such as telecommuting and the encouragement of car pooling through the Clean Air Campaign.
Energy Manager News
- IRS to Buildings Owners: “We’re From the Government and We’re Here to Help”
- CT Hospital, Soltage, Tenaska Unveil Solar Plant
- FAA Pays to Upgrade Airport Hangar Heating
- Maryland Electric Coops Mount FERC Challenge to Community Solar Garden Retail Prices
- SEIA Releases Updated Version of ‘Guide to Federal Tax Incentives’
- Energy Efficiency and Waste Disposal Grow Closer
- Worcester School Gets Grant to Complete LED Retrofit
- Cree Recalls Lamps