August 29, 2007
Enterprise, GM, VeraSun, Kroger Step Up FlexFuel Marketing Efforts
Enterprise Rent-A-Car has dubbed one of its Cincinnati rental locations as an official “VE85/FlexFuel branch.” On June 28, a similar VE85/FlexFuel branch was announced in Washington, D.C.
VeraSun Energy Corporation and The Kroger Co. announced the opening of 20 VE85 fueling locations at Kroger convenience stores in Ohio and Kentucky.
In July, VeraSun and Enterprise announced that they would work collaboratively to promote the use of VE85, VeraSun’s branded E85, in Enterprise’s FlexFuel vehicles. The partnership concentrates Enterprise’s FlexFuel vehicles near VE85 fueling locations.
Enterprise’s fleet includes 41,000 FlexFuel vehicles that can burn E85. The Cincinnati rental location will have about 25 GM FlexFuel vehicles available for rental. Enterprise is providing in-car materials showing the locations of Kroger’s Ohio VE85 fueling stations, and offering information on the environmental benefits of the fuel.
Enterprise will also designate car rental locations in Columbus and Dayton as VE85/FlexFuel branches that are committed to fuel their FlexFuel vehicles at Kroger’s stations.
In addition to Enterprise’s fleet initiatives, car rental giants Hertz and Avis have announced environmental initiatives recently.
In addition to publicizing data about its fleet, the company has decided to push efforts such as its underwriting the planting of 50 million trees over the next 50 years at a total cost of $50 million dollars into the forefront of Enterprise’s public image.
Seventy-two percent of travelers want rental car companies to offer hybrid vehicles, according to a recent Priceline.com survey of rental customers.
Advertisers
Unclear about the EPA's new GHG Rule?
Learn how it could affect your business. >>
Pew Center Conference: Corporate Energy Efficiency
Reduce energy consumption, lower emissions and save money. >>
Recent Daily News [ see all ]
- 03/12/2010
- 03/11/2010
- 03/10/2010
- Suppliers Push Medical OEMs toward Eco-Friendly Plastics
- VP-level CSR Jobs Up, Even as All Postings Fell 68% From Q3 08 to Q3 09
- LEED Support Slips Again in Construction Industry
- Carlson Hotels Certifying Asia-Pacific Hotels to EarthCheck Status
- Burt’s Bees On Employee Waste Reduction Education
- Loblaw Launches Four Rooftop Solar Pilot Projects
- How to Measure the ROI of Your Sustainability, CSR Efforts
- Solazyme, Unilever Partner on Algal Oil-Based Personal Care Products
- Port Authority Launches Clean Truck Program at the Port of NY/NJ
- Kraft Foods Yields Big Savings from Small Environmental Changes in Global Offices
- Roundup: Avatar, Fuel Cells, Republican Governors
- Wraps Taken Off All-electric Commercial Pickup/Delivery Van
- Major National Homebuilders Launch ‘Green’ Lines
- Carbon Fraud Revealed Down Under
- Retail Ring Lower for Eco-Label Wines
- Bath & Body Works HQ to Save $140K After Retrofit
- Gearing Up for a $40 Trillion ‘Green’ Tech Boom
- Method ‘Green’ Household Cleaners Try to Take Market Share from Clorox
- California to Regulate Potent GHG Emitted By Utility Equipment
- Roundup: AT&T, Luminant, IBM
- Railway Fined $4M for Chlorine Spill
- Start Tracking GHG Emissions in 60 Days
- EPA Reports Largest One-Year Decline in GHG Emissions Since 1990
- World Class Flowers to Add 178 kW Solar Energy System
- Energy Efficient T8 Ballasts Chart 41% Increase in Availability
- China Largest ‘Exporter’ of CO2 Emissions in Traded Goods
- Will 2010 be the Year Home Efficiency Finally Takes Off?
- Tech’s Role in the Connected Urban Development Initiative
Charts [ see all ]
Popular Topics
Energy Efficiency
Data Center
Emissions
Facilities
Electricity
Sustainability
Water
Supply Chain
Efficiency
Green Marketing
Strategy & Leadership
Research
Fleets & Transportation
Carbon Finance
Conventional Energy
Clean Energy
Waste & Recycling
Paper & Packaging
Policy & Law
Utilities
Construction
Comments and Discussions
Cisco on Loblaw Launches Four Rooftop Solar Pilot Projects
"Great to see the new investment in the Solar industry in Ontario. A local fabricator of..."
Iryna on 3M Shares Tips for Managing Energy Use
"Well done! 3M is being ahead as always!"
Jacob on Federal Regulators Eliminate Red Tape for Offshore Wind Turbine Projects
"I am a graduate student in Florida doing research on the feasibility..."
Mark on Wraps Taken Off All-electric Commercial Pickup/Delivery Van
"Creating an electric drive system for delivery trucks makes total sense and is a..."
Brad on Will 2010 be the Year Home Efficiency Finally Takes Off?
"Andy, When it starts to hit the consumer in the wallet with more impact that’s..."
Robert on Retail Ring Lower for Eco-Label Wines
"Readers should be aware that this article is summarized from the researchers’ comments about..."
Richard Young on Kraft Foods Yields Big Savings from Small Environmental Changes in Global Offices
"Good for Kraft and thanks for featuring successes..."




Reader Comments
There are no comments for this story.