Chevron, The Economist Launch Online Energy Game
Chevron and The Economist Group have launched an online game, Energyville, that looks at the economic, environmental and security opportunities and trade-offs associated with different energy sources.
Spanning a period from present day to 2030, players manage the energy supply for a growing city through random events that affect their choices and highlight the consequences of their actions. Energyville is hosted on www.willyoujoinus.com, an energy discussion site created by Chevron.
During the game, players must choose between eight prevalent energy sources to power their city through to 2015 and 10 different sources through to 2030. The economical, environmental and security implications of their chosen energy portfolio are calculated using an energy management points system.
Energyville was created by Picture This Communications. Digital marketing, advertising and media communications planning and buying are provided by Wunderman, Y & R and Mediaedge:cia.
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