Wells Fargo Bankers Sport ‘Windmill’ Pins

September 5, 2007

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Wells Fargo has launched a green marketing campaign in Washington State that offers rebates on Energy Star-rated appliances, reward points redeemable in renewable energy certificates, $10 for switching to online statements and bill pay, and shopping totes for customers who meet with a Wells Fargo banker for a financial review.

During the campaign, environmental-themed literature will be displayed in stores and bankers will sport windmill pins to encourage conversations about the campaign.

Wells is also contributing $20,000 to The Alliance for Puget Sound Shorelines. The statewide campaign runs through November 4, 2007.

Wells recently began offering U.S. cardholders renewable energy reward options.

HSBC launched a green campaign aimed at consumers back in April.

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