Ad Watchdog Bans ‘Green’ Words From Car Ads
Norway’s state-run advertising watchdog has issued guidelines to advertisers that says, ” “We ask that … phrases such as ‘environmentally friendly’, ‘green’, ‘clean’, ‘environmental car’, ‘natural’ or similar descriptions not be used in marketing cars,” Reuters reports (via Terrapass). Even mentioning the word carbon dioxide draws a red flag.
Carmakers such as Toyota, General Motor’s Opel, Mitsubishi, Peugeot Citroen, Saab and Suzuki had all used phrases this year in advertisements that the watchdog judged misleading.
Cars cannot do anything good for the environment except less damage than others, an official at the watchdog said.
Carmakers would risk fines if they failed to drop the words.
Green car claims have been criticized before. In May, a magazine ad campaign for the Lexus RX 400h was banned by the UK’s advertising watchdog.
Energy Manager News
- Energy-as-a-Service: Charting a Path Through Complexity
- Demand Energy, EnerSys Complete Storage Project
- Lunera Intros Pathway and Entryway LED
- FPL to Buy and Phase Out Coal-Powered Plant, Saving Customers $129M
- Environmental, Health and Safety Software Moves Forward
- Johnson Controls: Interest, Investment in Energy Efficiency Up
- First-Ever Statewide Endorsement of Retail Supplier, by Delaware, Goes to Direct Energy
- Oberlin, Ohio, Ratepayers to Receive $2.2M in Rebates for Sale of RECs