Ad Watchdog Bans ‘Green’ Words From Car Ads
Norway’s state-run advertising watchdog has issued guidelines to advertisers that says, ” “We ask that … phrases such as ‘environmentally friendly’, ‘green’, ‘clean’, ‘environmental car’, ‘natural’ or similar descriptions not be used in marketing cars,” Reuters reports (via Terrapass). Even mentioning the word carbon dioxide draws a red flag.
Carmakers such as Toyota, General Motor’s Opel, Mitsubishi, Peugeot Citroen, Saab and Suzuki had all used phrases this year in advertisements that the watchdog judged misleading.
Cars cannot do anything good for the environment except less damage than others, an official at the watchdog said.
Carmakers would risk fines if they failed to drop the words.
Green car claims have been criticized before. In May, a magazine ad campaign for the Lexus RX 400h was banned by the UK’s advertising watchdog.
Energy Manager News
- Clauses to Consider in Green Leases
- Bahama Yacht Club to Generate Power from Solid Waste
- Duke Energy, USF Launch Solar Battery Research Initiative
- Energy Storage Helps Hotel Reduce Demand Charges by 10%
- EU Smart Campus Pilot Achieves 30% Energy Savings
- Uline to Operate 130 GenDrive Fuel Cell Units from Plug Power
- Los Angeles Shopping Center Installs 504 kW Solar
- SustainCo Wins $575,000 Contract for Energy Management Controls