September 14, 2007
47% Of Gen Y Would Pay More For Green Brands
Gen Y is split down the middle on the influence a retailer’s environmental policy and sustainability had on their shopping habits with 50 percent of respondents saying a retailer’s policy did influence their shopping behavior, according to research from Maritz designed to track Gen Y’s brand awareness among several popular clothing retailers (via Sustainable Life Media). When asked to describe their attitude toward a retailer’s environmentally friendly positioning, 46 percent said they’d shop at a retailer more if they were environmentally friendly, while 54 percent said it wouldn’t affect their behavior.
Forty-seven percent said they would be willing to pay more for environmentally friendly services, products or brands. Out of this percentage, the vast majority (77 percent) cited their “care about the environment” as the reason behind their willingness to pay more, with other qualifiers, such as “it’s the right thing to do” (21 percent) or “so that people know I’m environmentally aware” (2 percent) trailing behind.
“When it comes to determining marketing messages to reach Gen Y, this poll revealed some interesting facts for retailers,” said Gloria Park Bartolone, division vice president, Maritz Research’s Retail Group. “While the majority wasn’t impacted either way by a store’s environmental stance, you can’t ignore that 46 percent of shoppers said they’d spend more with a retailer that was environmentally friendly. The percentage lends credibility to environmental messaging, which is only likely to gain more momentum with consumers in the future.”
Advertisers
Pew Center Conference: Corporate Energy Efficiency
Reduce energy consumption, lower emissions and save money. >>
Recent Daily News [ see all ]
- 02/09/2010
- 02/08/2010
- 02/05/2010
- Accidental to Purposeful Sustainability: Using What You Already Have to Grow Sustainability
- Holiday Inn Express, Bardessono Boast Energy Efficiency, Renewables
- Massachusetts Adds $20M in Solar to 12 Wastewater Plants
- Novo Nordisk Cuts CO2 Emissions by 32%, Water Use by 20%
- Roundup: Dr. Suess Cease-and-Desist, Philips, EPA, Melting Drywall
- Canadian Environment Minister Denounces Quebec Vehicle Emissions Regs
- Energy-Efficient Lighting Saves Canadian Tire $6M in 2009
- Pixar Data Center Saves Money Via Cold Aisle Containment
- HVAC Software Helps University of Texas Save $500K a Year
- Data Centers Can Apply for Energy Star Rating in June
- Rytec’s Fast Cold Storage Door Helps Save Energy
- Burt’s Bees Decreases Waste to Landfill by 51.5% in 2009
- National RES Would Benefit Southeastern, Manufacturing States
- TBR Evaluates Sustainability Strategies at Dell, CSC, Cisco
- CEO Report Envisions $6 Trillion in Sustainable New Business Opportunities
- IBM ‘Cloud Computing’ Data Center Saves 15% in Energy Costs
- Bipartisan Senatorial Effort Seeks Cap and Trade for non-CO2 Emissions
- Collapsible Ocean Shipping Container May Help Reduce Emissions
- To Ensure Future Compliance, Utility Asks for CO2 Limits
- Analyzing Energy-Efficiency Metrics Can Reduce Energy Use in Data Centers
- Goose Island Touts Low-Carbon Brew
Charts [ see all ]
Popular Topics
Energy Efficiency
Data Center
Emissions
Facilities
Electricity
Sustainability
Water
Supply Chain
Efficiency
Green Marketing
Strategy & Leadership
Research
Fleets & Transportation
Carbon Finance
Conventional Energy
Clean Energy
Waste & Recycling
Paper & Packaging
Policy & Law
Utilities
Construction
Comments and Discussions
John Bergdoll on Accidental to Purposeful Sustainability: Using What You Already Have to Grow Sustainability
"I was following the logic your article..."
Liz Amason on Clorox Comes Clean With Chemical Content on Web Site
"But look at their ingredients listings. For example, their regular liquid bleach..."
Rigidflexibility on Companies Going Green Should Ignore Green Consumer
"I was about to market a metal working fluid that is 98>% Soybean oil and..."
Stuart on Canadian Environment Minister Denounces Quebec Vehicle Emissions Regs
"Canadians have been waiting for the feds to act on climate change for..."
Steve Wolford on Sports Teams Embrace Sustainability
"Hello Environmental Leader, We just returned from the National Sport Forum in Baltimore. Team and..."
Mauibrad on Bipartisan Senatorial Effort Seeks Cap and Trade for non-CO2 Emissions
"Finally some enlightened ideas out of Congress!"
Cameron Green on Data Centers Can Apply for Energy Star Rating in June
"I did a blog post about this. Essentially PUE doesn’t give you very much..."





Join the Discussion