Billboard Industry Greens Up Ads
The billboard industry is making moves to become more energy efficient, The Wall Street Journal reports.
Some 170,000 billboards, nearly all of them made from PVC, line expressways around the country. There are also 200,000 or more smaller billboards made from thick paper panels. Take into account that neither the PVC or paper billboard materials are practical to recycle or reuse, and you begin to understand the scale of the problem.
CBS Outdoor, the country’s second-largest billboard company, plans to rid PVC from 17,000 of its ad faces by the end of next year.
One solution comes from Circle Graphics, which has spent two years and $8 million developing a product they call Eco-Flexx, made from woven polyethylene. Companies are also trying to replace paper panels with a thin, lighter-weight sheet of material that hangs to a billboard, eliminating the need for glues.
A number of billboard companies are also working to cut the energy needed to illuminate ad messages at night.
Stay Up-to-Date On Environmental Management, Energy & Sustainability News with EL's Free Daily Newsletter
Energy Manager News
- Solutions to Help Reach Building Energy Management Goals
- Advanced Fans Cut Datacenter Energy Requirements
- Renew Financial Acquires FL PACE-Lender EcoCity Partners
- Solar Canopies in Maryland, California
- Increased Demand for EVs Driving Global Battery Management System Market
- UCLA Creates The L.A. Energy Atlas
- Santa Cruz Saves with Six Battery Tower
- Using the IoT to Drive Power Plant Efficiency