The Executive’s Daily Green Briefing

September 19, 2007

Billboard Industry Greens Up Ads

billboard-industry-greens-3466.jpgThe billboard industry is making moves to become more energy efficient, The Wall Street Journal reports.

Some 170,000 billboards, nearly all of them made from PVC,  line expressways around the country. There are also 200,000 or more smaller billboards made from thick paper panels. Take into account that neither the PVC or paper billboard materials are practical to recycle or reuse, and you begin to understand the scale of the problem.

CBS Outdoor, the country’s second-largest billboard company, plans to rid PVC from 17,000 of its ad faces by the end of next year.

One solution comes from Circle Graphics, which has spent two years and $8 million developing a product they call Eco-Flexx, made from woven polyethylene. Companies are also trying to replace paper panels with a thin, lighter-weight sheet of material that hangs to a billboard, eliminating the need for glues.

A number of billboard companies are also working to cut the energy needed to illuminate ad messages at night.

Join the Discussion

Today's News

Using Green IT To Get Out Of The Red And Into The Black

Using Green IT To Get Out Of The Red And Into The Black

Today's combination of dwindling natural resources, economic uncertainty, and the growing threat of global warming underscores the urgent need to embrace "being ... continue »

Measuring, Managing, Saving: Making Energy Efficiency Visible
Lean And Clean With Green Purchasing
‘Recyclable’ Is So Last-Century
Successfully Enticing LOHAS Consumers to Grocery Stores
U.S. Lags Behind On Green Consumption And Behavior

U.S. Lags Behind On Green Consumption And Behavior

The National Geographic Society and the international polling firm GlobeScan have unveiled a new mechanism for measuring and comparing individual consumer behavior ...

click to view full size chart »

Green Marketing Campaigns Not Sticking
eCommerce Goes Green
82% Of Execs Say Climate Change Will Alter Their Business Models
Tour Of Citigroup’s Green Skyscraper

Tour Of Citigroup’s Green Skyscraper

Joe Sprouls gives a tour of Citigroup's $310 million Green Skyscraper.

click to view video »

China’s Plastic Bag Crackdown Is Windfall For Cloth Bag-Makers
Customer CSR Expectations Top Of Mind For CEOs
DuPont On Sustainable Packaging
The Bottom Line

Marketing

Green Marketing Campaigns Not Sticking

Adam Werbach’s Answer To Consumerism’s Global Warming Blues

Green-Themed Email Marketing Sees Big Bump

Emissions

Companies Respond To Climate Change Shareholder Resolutions

Starwood Going Green With Element Hotels

Environmental Throwdown At Duke Shareholders’ Meeting

Hi-Tech

Using Green IT To Get Out Of The Red And Into The Black

Cutting The Internet’s Carbon Footprint

Report: Data Center Energy Efficiency Needs To Double By 2012

Efficiency

Virtual Hotel Aims To Improve Industry Sustainability

Popularity Of Energy Efficiency Utilities Grows

EBay Tops List Of Largest Solar Installations In San Jose

Manufacturing

Ford Racks Up Another Environmental First

China’s Plastic Bag Crackdown Is Windfall For Cloth Bag-Makers

IBM, GSK, Herman Miller See Healthy ROI From Green Purchasing

Carbon Offsets/RECs

Enel Buys $232 Million Of Carbon Credits From China’s Wuhan Steel

RGGI Cap And Trade To Go Online Sept. 10

NAM, ACCF: Lieberman-Warner Bill Will Cost U.S. Big

CSR Reports

Brazilian, Indian Companies Dominate GRI Reporting Awards

CSR: Chevron To Invest $2.5B in Alternative, Renewable Energy Tech

Colgate-Palmolive Improves Production Efficiency

Major Players

Tour Of Citigroup’s Green Skyscraper

Food Services Industry Hammered On Climate Performance

HP Partners With Calif. On Print Cartridge Recycling

See All Topics »