Honda Breaks Major Environmental Technology Campaign
Honda has launched a major print, TV, and Internet campaign that touts Honda as the avant-garde of environmental engineering and technical wizardry, MediaPost reports.
The TV spot shows off the Honda Jet, the company’s entry into the world of corporate aviation, Honda’s solar-powered racer and a Honda production car going through its paces. Another spot begins in November, and will highlight Honda’s environmental technology.
Ads will run on network TV during season premieres of shows like “Brothers & Sisters,” “Dancing With the Stars,” “Cane” and “Chuck.” Spots will also run on Major League Baseball playoffs, the World Series, nearly 30 cable networks, National Public Radio and cable special features.
Honda is also running the campaign on print (starting next month) and Internet properties under ESPN, O, Rolling Stone and Wired.
The campaign includes a Web site, dreams.honda.com, and roadblocks on AOL, CBS, CNET, Forbes, Time and YouTube.
Stay Up-to-Date On Environmental Management, Energy & Sustainability News with EL's Free Daily Newsletter
Energy Manager News
- Con Edison Development Procures GE Energy Storage System
- Courthouse Replaces Oversized Boiler
- Indoor Farming Company Works on HVAC with PUE 1.0
- Toolkits Designed to Help Health Care Facilities Reduce Energy
- San Antonio Macyâ€™s Store Showcases Better Buildings Challenge Measures
- Natural Gas Gensets to Reach 27 GW of Installed Capacity by 2024
- Larson Releases a Solar Powered Generator with Manual Crank Mast
- Energy Efficiency in Food Service Businesses