Media Gives NGOs Easy Ride

September 24, 2007

Email this story Print this post Add your comments

NGOs often get an easy ride from the media compared with industry and government, a panel of journalists told an international forum on corporate responsibility and sustainability on Thursday, Canada’s The Gazette reports.

In the final panel discussion of Tremblant Forum 07, Marc Gunther, senior writer for Fortune magazine, told participants that some of his best friends, including his wife and daughter, work for NGOs.

“That said, I think we in the press give them entirely too much credibility. Their agendas are often not pure, often it’s about raising their own profile, raising money, attracting members,” The Gazette reports Gunther as saying.

In an era when everyone gets spun – by business, government and interest groups – the best tool a journalist has is a well-tuned “B.S. indicator,” said Toby Heaps, editor of Corporate Knights Inc. and a panelist on the role of the media in driving the sustainability agenda.

Email this story Print this post Add your comments

Advertisers

Make sustainability part of your strategy.

Get equipped at the SAP Sustainability Resource Center. >>

Unclear about the EPA's new GHG Rule?

Learn how it could affect your business. >>

EPA mandatory emissions reporting starts Jan 1st

CSA Standards can help your organization get ready for compliance. Find out how. >>

Best Practices: Product Environmental Compliance

How to achieve compliance at a significantly lower cost. Download the full report. >>

Join the Discussion

Recent Daily News [ see all ]

11/20/2009
11/19/2009
11/18/2009

Charts [ see all ]

European Paper Industry Cuts CO2 Emissions by 42% since 1990

S. America Takes Most Urgent View of Copenhagen Talks

Nike Tops Annual Climate Action Scores

Oceans May Trap more Carbon than Forests

Jobs

View All Jobs >> Post a Job >>

Comments and Discussions

Trade Association on Trade Group on EPA Chemical Regs: ‘If Everything is a Priority, Then Nothing is a Priority’
"Seriously… that..."

Gary Markowitz on Supermarkets Tackle Emissions Reductions, Fuel Efficiency
"Supermarkets waste over 10 percent of their energy through improper..."

peter in ireland on Ontario May Follow California’s Lead on TV Energy Efficiency
"Governor Schwarzenegger is shooting himself in the foot! 1...."

Environmental Leader on S. America Takes Most Urgent View of Copenhagen Talks
"The survey respondents (the PDF report mentions 4,000 respondents in 38..."

Jake on UPS Trying New Hydraulic Hybrid Trucks
"A point of clarification: the Reuters press release referenced herein reports that 20 UPS will purchase..."

Custom Organic Shirts on S. America Takes Most Urgent View of Copenhagen Talks
"90% of North Americans believe it is urgent to get a global climate..."

peter dublin on California City’s Green Building Ordinance Applies to Commercial Buildings
"Why energy efficiebnt regulation on buildings –..."

Environmental Leader