The Executive’s Daily Green Briefing

September 26, 2007

Dell Plans To Go Carbon Neutral By Next Year

dell-plans-to-3562.jpgDell says it will become the first PC maker in the industry to make its worldwide operations carbon neutral by next year, Associated Press reports.

For every pound of greenhouse gas that goes into making, transporting or selling computers, Dell will find an equal offset through renewable energy sources, more efficient management of electricity use and other methods.

Dell says the company saved $1.8 million in electricity bills in the past year just by turning off equipment at night, when it’s not being used.

The move certainly points to a PC industry that has changed tremendously in the past few years. “You have IBM Corp., HP and Dell all battling it out on this environmental field, and that’s very different than ‘my processor has a clock speed faster than yours,’” said John Davies, an environmental and sustainability analyst with AMR Research.

The company also announced a new program called “Plant a Forest for Me” that lets organizations worldwide join together with Dell and share best practices, partner and facilitate the planting of millions of trees in reforestation projects. This program is a continuation of the “Plant a Tree for Me” program for consumers.

The founding members of “Plant a Forest for Me” include Dell, ABN AMRO, AMD, Ask.com, Salesforce.com and WellPoint. Each company has committed to offsetting part of their carbon output by purchasing trees for Plant a Forest. Dell partners with The Conservation Fund and Carbonfund.org, non-profit organizations that facilitate the tree planting.

Join the Discussion

Today's News

Using Green IT To Get Out Of The Red And Into The Black

Using Green IT To Get Out Of The Red And Into The Black

Today's combination of dwindling natural resources, economic uncertainty, and the growing threat of global warming underscores the urgent need to embrace "being ... continue »

Measuring, Managing, Saving: Making Energy Efficiency Visible
Lean And Clean With Green Purchasing
‘Recyclable’ Is So Last-Century
Successfully Enticing LOHAS Consumers to Grocery Stores
U.S. Lags Behind On Green Consumption And Behavior

U.S. Lags Behind On Green Consumption And Behavior

The National Geographic Society and the international polling firm GlobeScan have unveiled a new mechanism for measuring and comparing individual consumer behavior ...

click to view full size chart »

Green Marketing Campaigns Not Sticking
eCommerce Goes Green
82% Of Execs Say Climate Change Will Alter Their Business Models
Tour Of Citigroup’s Green Skyscraper

Tour Of Citigroup’s Green Skyscraper

Joe Sprouls gives a tour of Citigroup's $310 million Green Skyscraper.

click to view video »

China’s Plastic Bag Crackdown Is Windfall For Cloth Bag-Makers
Customer CSR Expectations Top Of Mind For CEOs
DuPont On Sustainable Packaging
The Bottom Line

Marketing

Adam Werbach’s Answer To Consumerism’s Global Warming Blues

Green Marketing Campaigns Not Sticking

Green-Themed Email Marketing Sees Big Bump

Emissions

Companies Respond To Climate Change Shareholder Resolutions

Starwood Going Green With Element Hotels

Environmental Throwdown At Duke Shareholders’ Meeting

Hi-Tech

Using Green IT To Get Out Of The Red And Into The Black

Cutting The Internet’s Carbon Footprint

Report: Data Center Energy Efficiency Needs To Double By 2012

Efficiency

Virtual Hotel Aims To Improve Industry Sustainability

Popularity Of Energy Efficiency Utilities Grows

EBay Tops List Of Largest Solar Installations In San Jose

Manufacturing

Ford Racks Up Another Environmental First

China’s Plastic Bag Crackdown Is Windfall For Cloth Bag-Makers

IBM, GSK, Herman Miller See Healthy ROI From Green Purchasing

Carbon Offsets/RECs

Enel Buys $232 Million Of Carbon Credits From China’s Wuhan Steel

RGGI Cap And Trade To Go Online Sept. 10

NAM, ACCF: Lieberman-Warner Bill Will Cost U.S. Big

CSR Reports

Brazilian, Indian Companies Dominate GRI Reporting Awards

CSR: Chevron To Invest $2.5B in Alternative, Renewable Energy Tech

Colgate-Palmolive Improves Production Efficiency

Major Players

Tour Of Citigroup’s Green Skyscraper

Food Services Industry Hammered On Climate Performance

HP Partners With Calif. On Print Cartridge Recycling

See All Topics »