By: andrew perry

andrew perry — Thu, 27 Sep 2007 01:43:56 +0000

We are a construction firm that roofs with an energystar rated system. We fully believe in the product that we sell to our customers. Our initial conversation with a prospecitve customer is typically about trying to explain that in the long run the product will save them money and help the environment by reducing landfill waste. I believe most people are visual and want to see the outcome immediatly, because their primary concern isn’t about the enviroment. Another way to put it is there is a lack of consumer education.
Your artical states that informing customers of the benefit/cost advantages of any energy efficiient product as a primary objective. In what ways can our organization become better at accomplishing this goal and what methods have been proven to be most reliable to do so?

Comments on: Energy Pulse: Wallets Drive Many Green Purchase Decisions

By: andrew perry