Innocent Drinks is the second UK beverage maker in the last week to say it is the first company to put its drinks into 100 percent recycled plastic bottles, Sustainable Is Good reports.
Innocent is launching 100 percent recycled PET plastic bottles for its smoothie range, FreshInfo reports. No virgin material will be used in the making of its bottles and the product will be fully recyclable and use 20 percent less plastic than the original packaging design, according to the article.
Innocent’s announcement follows a similar one last week from rival Ribena. The GlasxoSmithKline-owned brand has been using bottles with 40% recyclable Polyethylene Terephthalate (PET) but it will now increase to 100%. The bottle cap and sleeve will be fully recyclable but not made from recycled materials, MarketingWeek reports.
In other news, GlaxoSmithKline is currently working with recycling organization Recoup on a trial of four reverse-vending machines in high-footfall locations to raise consumer awareness on the need to recycle PET bottles, Plastics & Rubber Weekly reports. The trial runs until the end of the year.
Retailers, Developers and Eco-Business Leaders...learn about green retail trends, consumer buying habits and sustainable business practices. Register NOW to Attend!
The 2008 Green Leaders Survey collects sustainability program insights from business and civic leaders. Learn from peers what works and what doesn't. Take survey>>
Recycling rates in the U.S. are low and getting lower. The U.S., by far the world's biggest consumer of aluminum ... continue »
Nearly three-quarters (73 percent) of financial institution executives say they plan to build new or undergo a major remodel of an existing ...
click to view full size chart »
This promotional video features restaurateurs discussing sustainable solutions and Conserve, the environmental initiative of the National Restaurant Association....
Comments
A good step for preserving nature
S.K. CHUTANI September 28th, 2007