Most Americans Think ‘Marketing Tactic’ When They Read ‘Green’
Seven in ten Americans either “strongly” or “somewhat” agree that when companies call a product “green” (meaning better for the environment), it is usually just a “marketing tactic,” according to an Ipsos Reid study.
Consumers appear to be wary of companies who label their products as being green, or environmentally friendly, MediaPost reports.
Seventy-five percent of men believe that labeling a product green is just a marketing tactic, compared to 65 percent of women.
Seventy-two percent of Americans living in the south are the most likely in all U.S. regions to believe that labelling a product green is just a marketing tactic.
Energy Manager News
- Clauses to Consider in Green Leases
- Bahama Yacht Club to Generate Power from Solid Waste
- Duke Energy, USF Launch Solar Battery Research Initiative
- Energy Storage Helps Hotel Reduce Demand Charges by 10%
- EU Smart Campus Pilot Achieves 30% Energy Savings
- Uline to Operate 130 GenDrive Fuel Cell Units from Plug Power
- Los Angeles Shopping Center Installs 504 kW Solar
- SustainCo Wins $575,000 Contract for Energy Management Controls