September 28, 2007
Most Americans Think ‘Marketing Tactic’ When They Read ‘Green’
Seven in ten Americans either “strongly” or “somewhat” agree that when companies call a product “green” (meaning better for the environment), it is usually just a “marketing tactic,” according to an Ipsos Reid study.
Consumers appear to be wary of companies who label their products as being green, or environmentally friendly, MediaPost reports.
Seventy-five percent of men believe that labeling a product green is just a marketing tactic, compared to 65 percent of women.
Seventy-two percent of Americans living in the south are the most likely in all U.S. regions to believe that labelling a product green is just a marketing tactic.
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Reader Comments
This just points up the fact that environmental marketing needs a different junior – Dale Earnhardt, not Ed Begley, as its spokesperson.
Right now climate change is viewed as liberal claptrap (unless you’re talking about corn-based ethanol) in the heartland.
The cause needs heartland spokespeople. Energy independence, not environmentalism is the lever to move this group.
They buy solar energy to stick it to “the man”, not save the tundra.
Until we on the coast get this, progress will be s_l_o_w.
Jon Dale | September 28th, 2007