Most Americans Think ‘Marketing Tactic’ When They Read ‘Green’
Seven in ten Americans either “strongly” or “somewhat” agree that when companies call a product “green” (meaning better for the environment), it is usually just a “marketing tactic,” according to an Ipsos Reid study.
Consumers appear to be wary of companies who label their products as being green, or environmentally friendly, MediaPost reports.
Seventy-five percent of men believe that labeling a product green is just a marketing tactic, compared to 65 percent of women.
Seventy-two percent of Americans living in the south are the most likely in all U.S. regions to believe that labelling a product green is just a marketing tactic.
Energy Manager News
- Driving Energy Efficiency by Improving the Owner/Tenant Relationship
- Case Study: Fast Payback in New York City
- $8M Project to Upgrade Chillicothe (OH) Correctional Institute
- Three Trends Align to Save Buildings Millions in Energy Costs
- Law Bars Energy Providers from Charging Early Termination Fees in the Event of Death
- Corporations Spend Big on Ballot Initiatives, Crushing Ratepayer Opposition
- Texas Retailer Offers Instant Rebate for Rooftop Solar, Offers High Credits for Excess Solar
- Local, State and the Federal Government Excel at Energy Efficiency