Comments on: Most Americans Think ‘Marketing Tactic’ When They Read ‘Green’ http://www.environmentalleader.com/2007/09/28/most-americans-think-marketing-tactic-when-they-read-green/ The Executive's Daily Green Briefing Tue, 24 Nov 2009 04:35:28 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Jon Dale http://www.environmentalleader.com/2007/09/28/most-americans-think-marketing-tactic-when-they-read-green/comment-page-1/#comment-13214 Jon Dale Fri, 28 Sep 2007 23:48:03 +0000 http://www.environmentalleader.com/2007/09/28/most-americans-think-marketing-tactic-when-they-read-green/#comment-13214 This just points up the fact that environmental marketing needs a different junior - Dale Earnhardt, not Ed Begley, as its spokesperson. Right now climate change is viewed as liberal claptrap (unless you're talking about corn-based ethanol) in the heartland. The cause needs heartland spokespeople. Energy independence, not environmentalism is the lever to move this group. They buy solar energy to stick it to "the man", not save the tundra. Until we on the coast get this, progress will be s_l_o_w. This just points up the fact that environmental marketing needs a different junior – Dale Earnhardt, not Ed Begley, as its spokesperson.

Right now climate change is viewed as liberal claptrap (unless you’re talking about corn-based ethanol) in the heartland.

The cause needs heartland spokespeople. Energy independence, not environmentalism is the lever to move this group.

They buy solar energy to stick it to “the man”, not save the tundra.

Until we on the coast get this, progress will be s_l_o_w.

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