October, 2007
Mercedes Launches Sustainability Campaign
Mercedes-Benz has launched an international advertising campaign that focuses on sustainability.
The first print ads will feature the E 300 BLUETEC to be launched in Germany in December 2007. Four different print ads will be placed ...
DC Region Grows Green Business Opportunities
The Washington, DC region has the largest environmental services human capital pool in the country, with more than 14,000 environmental workers composed of environmental scientist, engineers, conservationists, and wildlife biologists, according to a report soon ...
Enterprise Offers Voluntary Carbon Offset Program To Customers
Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car, owned by the Taylor family of St. Louis, have announced a voluntary customer carbon offset program - the largest of its ...
IBM Turns Scrap Semiconductor Wafers Into Silicon For Solar Industry
IBM is repurposing scrap semiconductor wafers - thin discs of silicon material used to imprint patterns that make finished semiconductor chips for computers, mobile phones, video games, and other consumer electronics - to a form ...
Telling A Product’s Backstory Is Major PR Challenge
How companies tell their backstories will be the critical business communication challenge of the next decade, Alex Steffen writes in a World Changing article. Good companies are getting better at telling the backstories - everything ...
AIG To Buy 310,000 Carbon Credits
American International Group plans to provide funding to support projects that reduce or sequester greenhouse gas emissions, through the purchase of CO2 emission offset credits, in the Xinjiang and Sichuan provinces of China.
The proposed ...
Microsoft Launches Green News Site
Live Earth Issues Final Assessment Report
Following a ten-week audit, Live Earth has issued a final report (PDF) on the energy reduction and waste diversion efforts surrounding its July concerts, saying it met its goal in restraining carbon emissions to ...
GM Plans Shanghai Research Center To Study Alternative Fuels
General Motors Corp. Chairman and CEO Rick Wagoner has announced the first two major initiatives of its long-term strategy to support the Chinese government’s pursuit of energy-efficient and environmentally friendly transportation.
In separate news, Wagoner ...
Recycler Accussed Of Illegally Storing Fluorescent Light Bulbs
A company that won City of Chicago contracts and was told it would receive state grants to recycle fluorescent light bulbs instead left thousands of the mercury-laden lamps inside a Riverdale warehouse, and officials there ...
P&G Sets Sales Target For Greener Products
Procter & Gamble has announced five-year sustainability goals as part of its 2007 Global Sustainability Report (PDF).
P&G says that it plans to generate at least $20 billion in cumulative sales of products with ...
NYC Considers Making Stores Recycle Plastic Bags
Stores that use plastic bags may soon be required to recycle them, under New York City Council legislation introduced Monday, BusinessWeek reports.
The legislation would require that any store in New York City that ...
Nike To Use LNG For Port-Related Trucking Needs
Nike and its affiliate Converse are switching a portion of their Los Angeles area harbor drayage fleet from diesel to new Liquefied Natural Gas fueled vehicles. The “green fleet” announcement was made in conjunction ...
JCPenney First To Earn Retail Store Energy Star Label
Four JCPenney stores are the first retail buildings in the country to earn the Energy Star label for superior energy efficiency and environmental performance. Compared to similar stores nationwide, the JCPenney stores collectively spend ...
PG&E Purchases 150MW Of Wind Power From enXco
Pacific Gas and Electric has signed a long-term power purchase agreement with enXco for 150 megawatts of renewable wind energy from the company's Shiloh II project. The project will deliver approximately 509 GWh ...
Corporations Will Pay Premium For Sustainable Real Estate
Seventy-nine percent of respondents to a recent CoreNet Global and Jones Lang LaSalle survey say that sustainability is a near-term business issue that's important today, or will be in the next 1-2 years.
For the survey, ...
Wal-Mart, Microsoft Launch Cleantech Initiatives
Denver Mayor Signs Climate Action Plan
Mayor John Hickenlooper has signed Denver's Climate Action Plan which aims to cut the city's per-capita greenhouse-gas emissions by 10 percent by 2012, The Denver Post reports. Members of the council looked at ...
Agilent Installing Solar Power System
Agilent Technologies is installing a 1-megawatt solar power system at its Santa Rosa Campus, Silicon Valley / San Jose Business Journal reports.
Sunpower will install its SunPower Tracker, which follows the sun's movement ...
Wegmans Adopts New Standards For Buying Farmed Shrimp
Wegmans Food Markets and Environmental Defense have announced a purchasing policy for farmed shrimp. Wegmans will be rolling out shrimp purchased under this policy in all of its 71 stores. The ...
