The Executive’s Daily Green Briefing

Archive for October, 2007

Mercedes Launches Sustainability Campaign

Mercedes Launches Sustainability Campaign
Mercedes-Benz has launched an international advertising campaign that focuses on sustainability. The first print ads will feature the E 300 BLUETEC to be ...

DC Region Grows Green Business Opportunities

DC Region Grows Green Business Opportunities
The Washington, DC region has the largest environmental services human capital pool in the country, with more than 14,000 environmental workers composed ...

Enterprise Offers Voluntary Carbon Offset Program To Customers

Enterprise Offers Voluntary Carbon Offset Program To Customers
Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car, owned by the Taylor family of St. Louis, have ...

IBM Turns Scrap Semiconductor Wafers Into Silicon For Solar Industry

IBM Turns Scrap Semiconductor Wafers Into Silicon For Solar Industry
IBM is repurposing scrap semiconductor wafers - thin discs of silicon material used to imprint patterns that make finished semiconductor chips for ...

Telling A Product’s Backstory Is Major PR Challenge

How companies tell their backstories will be the critical business communication challenge of the next decade, Alex Steffen writes in a ...

AIG To Buy 310,000 Carbon Credits

AIG To Buy 310,000 Carbon Credits
American International Group plans to provide funding to support projects that reduce or sequester greenhouse gas emissions, through the purchase of ...

Microsoft Launches Green News Site

Microsoft Launches Green News Site
Microsoft has launched MSN Green, an environmental news site aimed at consumers. MSNBC, The Daily Green, ...

Live Earth Issues Final Assessment Report

Live Earth Issues Final Assessment Report
Following a ten-week audit, Live Earth has issued a final report (PDF) on the energy reduction and waste diversion efforts surrounding ...

GM Plans Shanghai Research Center To Study Alternative Fuels

GM Plans Shanghai Research Center To Study Alternative Fuels
General Motors Corp. Chairman and CEO Rick Wagoner has announced the first two major initiatives of its long-term strategy to support ...

Recycler Accussed Of Illegally Storing Fluorescent Light Bulbs

Recycler Accussed Of Illegally Storing Fluorescent Light Bulbs
A company that won City of Chicago contracts and was told it would receive state grants to recycle fluorescent light bulbs instead ...

P&G Sets Sales Target For Greener Products

P&G Sets Sales Target For Greener Products
Procter & Gamble has announced five-year sustainability goals as part of its 2007 Global Sustainability Report (PDF). P&G says that it ...

NYC Considers Making Stores Recycle Plastic Bags

NYC Considers Making Stores Recycle Plastic Bags
Stores that use plastic bags may soon be required to recycle them, under New York City Council legislation introduced Monday, BusinessWeek ...

Nike To Use LNG For Port-Related Trucking Needs

Nike To Use LNG For Port-Related Trucking Needs
Nike and its affiliate Converse are switching a portion of their Los Angeles area harbor drayage fleet from diesel to new ...

JCPenney First To Earn Retail Store Energy Star Label

JCPenney First To Earn Retail Store Energy Star Label
Four JCPenney stores are the first retail buildings in the country to earn the Energy Star label for superior energy efficiency ...

PG&E Purchases 150MW Of Wind Power From enXco

PG&E Purchases 150MW Of Wind Power From enXco
Pacific Gas and Electric has signed a long-term power purchase agreement with enXco for 150 megawatts of renewable wind energy ...

Corporations Will Pay Premium For Sustainable Real Estate

Corporations Will Pay Premium For Sustainable Real Estate
Seventy-nine percent of respondents to a recent CoreNet Global and Jones Lang LaSalle survey say that sustainability is a near-term business issue ...

Wal-Mart, Microsoft Launch Cleantech Initiatives

Wal-Mart, Microsoft Launch Cleantech Initiatives
Wal-Mart and Microsoft announced new clean technology programs at the Cleantech Forum in Toronto, Cleantech reports. Wal-Mart and the Cleantech Group launched ...

Denver Mayor Signs Climate Action Plan

Denver Mayor Signs Climate Action Plan
Mayor John Hickenlooper has signed Denver's Climate Action Plan which aims to cut the city's per-capita greenhouse-gas emissions by 10 percent ...

Agilent Installing Solar Power System

Agilent Installing Solar Power System
Agilent Technologies is installing a 1-megawatt solar power system at its Santa Rosa Campus, Silicon Valley / San Jose Business Journal ...

Wegmans Adopts New Standards For Buying Farmed Shrimp

Wegmans Adopts New Standards For Buying Farmed Shrimp
Wegmans Food Markets and Environmental Defense have announced a purchasing policy for farmed shrimp. Wegmans will be rolling out ...

Today's News

Using Green IT To Get Out Of The Red And Into The Black

Using Green IT To Get Out Of The Red And Into The Black

Today's combination of dwindling natural resources, economic uncertainty, and the growing threat of global warming underscores the urgent need to embrace "being ... continue »

Measuring, Managing, Saving: Making Energy Efficiency Visible
Lean And Clean With Green Purchasing
‘Recyclable’ Is So Last-Century
Successfully Enticing LOHAS Consumers to Grocery Stores
U.S. Lags Behind On Green Consumption And Behavior

U.S. Lags Behind On Green Consumption And Behavior

The National Geographic Society and the international polling firm GlobeScan have unveiled a new mechanism for measuring and comparing individual consumer behavior ...

click to view full size chart »

Green Marketing Campaigns Not Sticking
eCommerce Goes Green
82% Of Execs Say Climate Change Will Alter Their Business Models
Tour Of Citigroup’s Green Skyscraper

Tour Of Citigroup’s Green Skyscraper

Joe Sprouls gives a tour of Citigroup's $310 million Green Skyscraper.

click to view video »

China’s Plastic Bag Crackdown Is Windfall For Cloth Bag-Makers
Customer CSR Expectations Top Of Mind For CEOs
DuPont On Sustainable Packaging
The Bottom Line

Marketing

Adam Werbach’s Answer To Consumerism’s Global Warming Blues

Green Marketing Campaigns Not Sticking

Green-Themed Email Marketing Sees Big Bump

Emissions

Companies Respond To Climate Change Shareholder Resolutions

Starwood Going Green With Element Hotels

Environmental Throwdown At Duke Shareholders’ Meeting

Hi-Tech

Using Green IT To Get Out Of The Red And Into The Black

Cutting The Internet’s Carbon Footprint

Report: Data Center Energy Efficiency Needs To Double By 2012

Efficiency

Virtual Hotel Aims To Improve Industry Sustainability

Popularity Of Energy Efficiency Utilities Grows

EBay Tops List Of Largest Solar Installations In San Jose

Manufacturing

Ford Racks Up Another Environmental First

China’s Plastic Bag Crackdown Is Windfall For Cloth Bag-Makers

IBM, GSK, Herman Miller See Healthy ROI From Green Purchasing

Carbon Offsets/RECs

Enel Buys $232 Million Of Carbon Credits From China’s Wuhan Steel

RGGI Cap And Trade To Go Online Sept. 10

NAM, ACCF: Lieberman-Warner Bill Will Cost U.S. Big

CSR Reports

Brazilian, Indian Companies Dominate GRI Reporting Awards

CSR: Chevron To Invest $2.5B in Alternative, Renewable Energy Tech

Colgate-Palmolive Improves Production Efficiency

Major Players

Tour Of Citigroup’s Green Skyscraper

Food Services Industry Hammered On Climate Performance

HP Partners With Calif. On Print Cartridge Recycling

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