October 3, 2007
Toyota’s Hybrid Roadshow Spreads Green Message In Unlikely Places
Toyota is using a traveling exhibit to market the Prius beyond the coasts, The Wall Street journal reports.
A 53-foot trailer filled with exhibits on energy consumption and fossil fuels is making 150 stops at places where pickups, SUVs and cars sporting Detroit brands are popular. The “Highway to the Future” tour, which launched in January, is hitting places like Des Moines, Iowa; Livingston, Mont., and Chattanooga, Tenn.
There are signs that Toyota’s road show may be working. U.S. sales of new hybrid cars were up 49 percent in the first seven months of this year.
Hybrid sales were up 57 percent in the Midwest, 52 percent in the West, 49 percent in the Northeast and 42 percent in the South.
Advertisers
Make sustainability part of your strategy.
Get equipped at the SAP Sustainability Resource Center. >>
EFFECTIVELY MANAGE WATER COMPLIANCE
Understand how increased enforcement may affect your company. Find out more >>
EPA mandatory emissions reporting starts Jan 1st
CSA Standards can help your organization get ready for compliance. Find out how. >>
Join the Discussion
Recent Daily News [ see all ]
- 11/06/2009
- 11/05/2009
- 11/04/2009
- Emissions Intensity Falling Globally
- JohnsonDiversey Ups GHG Reduction Target to 25%
- Sainsbury’s Offers Free London Electric Car Charging
- Carbon Trading Could Trigger a ‘Sub-prime Style’ Economic Crash
- Peabody, Exxon Accused of Undermining Climate Talks
- BMW, Toyota, Ford Tout Eco-cars
- In ‘Apathy Gap,’ Energy Efficiency at Home Ranks Low
- China Pushes for CO2 Storage, Not Emissions Reductions
- Clean Tech VC Funding On Rebound, Up 50% Since 2nd Quarter
- IECC Building Code Recommendations Add Up to 30% in Energy Efficiency Gains
- Disney Buys $7M in Reforestation Offsets, a Corporate Record
- McKesson to Save $300K Via Fuel-Efficient Vehicles
- Sprint to Save $2.1M With Eco-Friendly Packaging
- U.S. Export-Import Bank Adopts Carbon Policy to Support Renewable Energy
- Greening the Automotive Supply Chain
- Yokohama Rubber Cuts GHG Emissions 13.4% in 2008
- Electronics Industry Lawsuit Called ‘Attack on States’ Rights’
- Wal-Mart Adding LEDs to 650 Stores
- One Committee Down for Senate Climate Bill, Five More to Go
- EU Poised to Give Heavy Industry Free Carbon Permits
- ResponsibleTravel.com Scuttles Carbon Offsetting Option
- U.S. Cap-and-Trade Creates Winners and Losers among Largest Emitters
- DOE Awards $155M to Make Industrial Sector More Energy Efficient
- System Upgrades Power Up Energy Savings for Hotels
- Xerox Cuts GHG Emissions by 20% from 2002
- Waste Management Landfill Gas Project Complete
- Intel, Pepsi, Kohl’s Stay Atop Green Power Partnership list
- Wal-Mart Thinks Big With Smaller Stores
- Despite Critics, Gore ‘Proud’ to Invest in Green Firms
- Metal Recyclers Spar Over Ship Recycling Site
Industry Voices [ see all ]
A Roadmap for a Renewable Energy Partnership
Brad Cashaw
Vice President
Quaker Foods and Snacks Supply Chain and Sustainability
Forest Carbon Core to Climate Change Deal
Chris Elliott
Forest Carbon Initiative Lead
World Wildlife Fund
VCS and CarbonFix Tops in Review of Forestry Carbon Standards
Paulo Lopes
Carbon Management Consultant
Carbon Clear






Reader Comments
I think that the full picture of Toyota’s efforts needs to be communicated. While I am appreciative of your efforts to promote “good corporate behavior”, I think it is also necessary to give balanced reporting. Please read the following letter:
President, Toyota North America Shigeru Hayakawa
Dear Mr. Hayakawa,
I am writing to express my deep concern that your company has
decided to actively oppose the Senate-passed increase to U.S.
fuel economy standards. Toyota already complies with Japanese
fuel economy standards aimed at reaching approximately 46 miles
per gallon (U.S.) by 2010. Why are you denying American
consumers the access to fuel efficient choices that both hybrid
and conventional technologies can deliver in all vehicle
classes?
When I decide what type of vehicle I want to drive, I take a
company’s overall reputation into consideration. Toyota’s
credibility is on the line.
I ask that you reverse your current course of action and declare
publicly that Toyota can and will comply with the Senate fuel
economy standards of 35 miles per gallon. You have the power to
help Americans meet their varied driving needs while reducing
oil dependence and global warming pollution.
I look forward to your reply.
Sincerely,
David France
David France | October 3rd, 2007
I took the tour of this exhibit at the Wisconsin State Fair this August in Milwaukee. The exhibit gives very in depth information about the vehicles and more importantly about the company. Many consumers want their companies to as responsible as their products. Toyota seems to be working very hard to do just this.
Steve Trash | October 4th, 2007