October 4, 2007

Aspen’s Winter Ad Campaign To Focus On Global Warming

Aspen Skiing Company’s entire 2007-08 winter ad campaign will focus on global warming, Associated Press reports (via Sustainable Life Media).

A new campaign will use high-profile skiers and snowboarders in ads appearing in Powder, Ski, Outside, Freeskier, Snowboarder and TransWorld Snowboarding magazines. Aspen will also send energy-saving compact fluorescent light bulbs to 40,000 customers.

“Aspen/Snowmass has fought climate change since 1997; now it’s time for you to get involved,” snowboarding star Gretchen Bleiler says in one ad.

The ads refer readers to Save Snow, an Aspen Website dedicated to global warming. The campaign has some obvious similarities to Clif Bar’s Save Our Snow campaign and Keep Winter Cool from the Natural Resources Defense Council.

The company ran an ad last year, which seems to have been a precursor to this year’s rollout.

Last year, Aspen partnered with the Bonneville Environmental Foundation to sell Green-e certified SkiGreen Tags to resort guests who wish to offset their travel-related emissions to and from the resort with wind energy.

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