The Executive’s Daily Green Briefing

October 10, 2007

Companies Advise Employees On Cutting Emissions After Hours

companies-advise-employees-3763.jpgReducing your carbon footprint with the help of the workplace is set to become one of the more popular employee benefits offered by companies, according to the Guardian. Since the summer, a number of major employers including Sky Broadcasting, Centrica and Swiss Re have begun to introduce such programs to staff and banking giant Halifax/Bank of Scotland is about to launch a program.

Some companies are already working hard to influence employee behavior, according to a World Changing article by Mindy Lubber, president of Ceres. Here are three from the article:

  • Sky Broadcasting, owned by Rupert Murdoch’s News Corp., has launched www.jointhebiggerpicture.com to encourage employees to adopt more sustainable lifestyles. The internal site offers advice and incentives to change and track behavior on a voluntary basis. Participating employees get a “carbon credit card” in which they log carbon reduction activities and earn credits that can lead to prizes.
  • The Royal Bank of Scotland has “Your World,” an employee web portal that includes a carbon calculator and advice and tips on reducing personal carbon footprints. The calculator has an impressive 90 percent completion rate.
  • Wal-Mart has launched its “personal sustainability project,” a voluntary program for its 1.3 million U.S. employees. Through workshops, retreats and off-site tours employees learn the benefits of healthy lifestyle choices.
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