GM Market Tests Fuel Cell Electric Vehicles

October 17, 2007

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GM has launched Project Driveway, the first large-scale consumer market test of fuel cell electric vehicles anywhere, Green Car Congress reports. GM will deploy more than 100 Chevrolet Equinox Fuel Cell electric vehicles among selected customers in suburban Los Angeles, New York City and Washington, D.C.

A variety of drivers – from regular families to celebrities – will have free use of an Equinox Fuel Cell electric vehicle and the hydrogen fuel it needs to make electricity onboard. The average family will get one of the vehicles for three months and be required to report their experience to Chevrolet.

The project is designed to help GM understand customer reaction to the vehicle: its handling, overall performance, customer confidence, reaction to refueling, speed, capacity, audible cues, braking feel and response, etc.

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