NBC Poised To Announce Sweeping Environmental Initiative
NBC is poised to announce a wider sweeping environmental initiative next week that Bravo president Lauren Zalaznick, who chairs the NBCU Green Council, says will include every part of the company, Hollywood Reporter writes. NBC Universal already launched a large initiative in May. “Get On Board,” a program to reduce greenhouse gases and raise awareness, was announced as part of General Electric’s (NBCU’s parent) ecomagination initiative.
NBC’s green work will kick off on November 5 with simultaneous live broadcasts from the North and South poles and the equator on “Today.” It’s the vanguard of another initiative, “Green Is Universal,” a week long programming effort to educate TV viewers and Web and wireless users on ecological issues.
“It’s a huge undertaking,” said “Today” executive producer Jim Bell, speaking about the November 5 show. Meredith Vieira will anchor what they’re calling the “Ends of the Earth” series from New York. Bell said that the technology has yet to be tried and will require “a little guesswork, a little prayer.” It isn’t clear whether NBC’s effort will be carbon neutral.
Energy Manager News
- Energy Manager Today Product & Project of the Year Award Winners Announced
- Mobility, The IoT Gradually Transform HVAC
- Bill Gates-Led Group, India Establishing Energy Funds
- CMU Energy Efficiency Efforts Save $10M in 7 Years
- Microgrids, Now Mainstream, Continue to Advance
- Developing Economies Increasing their Share of Renewable Capacity
- LG Chem In Big German Battery Project
- ERC: Electricity Price Trends for the Week Ending Nov. 20