http://www.environmentalleader.com/2007/10/18/two-thirds-of-people-will-pay-premium-for-green-products/ The Executive's Daily Green Briefing Sun, 22 Nov 2009 21:02:52 -0800 http://wordpress.org/?v=2.8.4 hourly 1 http://www.environmentalleader.com/2007/10/18/two-thirds-of-people-will-pay-premium-for-green-products/comment-page-1/#comment-26867 Jeffatdell Tue, 11 Dec 2007 19:54:18 +0000 http://www.environmentalleader.com/2007/10/18/two-thirds-of-people-will-pay-premium-for-green-products/#comment-26867 There is an interesting paradox here. A majority of consumers will pay more for products that are manufactured in an environmentally friendly way, yet consumers are still not putting their money where there mouth is. There are green computers that don't have a premium price, and Dell is seeing a huge demand, especially among commercial buyers (businesses) that are starting to measure, and worry about, power costs, recycling, and their carbon footprint. Dell has a whole line of EnergyStar servers and EPEAT Gold notebooks and desktops can reduce power use by as much as 70%. Check it out at Dell.com/energy. There is an interesting paradox here. A majority of consumers will pay more for products that are manufactured in an environmentally friendly way, yet consumers are still not putting their money where there mouth is. There are green computers that don’t have a premium price, and Dell is seeing a huge demand, especially among commercial buyers (businesses) that are starting to measure, and worry about, power costs, recycling, and their carbon footprint. Dell has a whole line of EnergyStar servers and EPEAT Gold notebooks and desktops can reduce power use by as much as 70%. Check it out at Dell.com/energy.

]]> http://www.environmentalleader.com/2007/10/18/two-thirds-of-people-will-pay-premium-for-green-products/comment-page-1/#comment-16514 Mike Fri, 19 Oct 2007 02:37:13 +0000 http://www.environmentalleader.com/2007/10/18/two-thirds-of-people-will-pay-premium-for-green-products/#comment-16514 Who did Accenture interview? Only Sierra Club members? There's no way those statistics can apply to the general population of the US, much less the developing world. And 11 percent? Oh, please! They don't even talk about "people," they refer to "consumers!" Considering all of the machinery that continues to convert people into consumers, where consumption itself is way more important than these "green" ideals, there's no way I'd rely on this study to support a business plan. Who did Accenture interview? Only Sierra Club members? There’s no way those statistics can apply to the general population of the US, much less the developing world. And 11 percent? Oh, please! They don’t even talk about “people,” they refer to “consumers!” Considering all of the machinery that continues to convert people into consumers, where consumption itself is way more important than these “green” ideals, there’s no way I’d rely on this study to support a business plan.

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