October 22, 2007

Car Ads Could Carry Cigarette-Style ‘Health Warnings’

All advertising for new cars will have to carry cigarette-style “health warnings” about their environmental impact, under a European plan to force manufacturers to reduce carbon dioxide emissions, Times Online reports.

Advertisements in newspapers and magazines, will have to devote at least 20 percent of the space to details about fuel economy and CO2 emissions. At the moment manufacturers have to include only basic mpg and CO2 figures in the small print.
Car advertisements will have to carry color-coded emissions labels such as those already displayed on new fridges and washing machines, with bands ranging from dark green to red.

The plan is expected to be approved by the European Parliament on Wednesday, according to the article.

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