Does Anyone Read Your CSR Report? Year 2

October 24, 2007

Email this story Print this post Add your comments

In the four days following the release of its fiscal 2007 Corporate Social Responsibility report, Sun received 869 unique visitors to the report and about 12 requests for printed copies (Sun only produced a summary print report – 12 pages – to conserve resources), according to Marcy Scott Lynn, corporate social responsibility program manager at Sun.

If you count all the click-throughs to the other report pages, Sun had 3,147 hits in total. Eco Responsibility, with 264 visits, was the most popular report page.

The numbers are an improvement from Sun’s last report, when only a couple hundred had viewed it in the first week. “Of course, 900 is not that much,” Lynn writes. “Not when you consider we have nearly 34,000 employees at Sun. And then there’s all the stakeholders who are supposed to care about our CSR efforts – NGOs, SRIs and the like. And a fair number of that 869 is me and the team checking to make sure everything was working.”

Lynn goes on to bring up an interesting point: “If we are only getting 25 percent of visitors to read past the first page, why exactly do we have so many pages?”

“Maybe it’s time to really assess who is reading these things (not just how many) and use that information to drive what we report, how often we report it and what method we use to share the information,” Lynn writes.

Email this story Print this post Add your comments

Advertisers

Enhance Sustainability. Improve Profitability.

Learn how at the SAP Sustainability Resource Center. >>

Unclear about the EPA's new GHG Rule?

Learn how it could affect your business. >>

EPA mandatory emissions reporting starts Jan 1st

CSA Standards can help your organization get ready for compliance. Find out how. >>

Product Environmental Compliance Best Practices

How to achieve compliance at a significantly lower cost. Download the full report. >>

Join the Discussion

Recent Daily News [ see all ]

11/20/2009
11/19/2009
11/18/2009

Charts [ see all ]

European Paper Industry Cuts CO2 Emissions by 42% since 1990

S. America Takes Most Urgent View of Copenhagen Talks

Nike Tops Annual Climate Action Scores

Oceans May Trap more Carbon than Forests

Jobs

View All Jobs >> Post a Job >>

Comments and Discussions

Trade Association on Trade Group on EPA Chemical Regs: ‘If Everything is a Priority, Then Nothing is a Priority’
"Seriously… that..."

Gary Markowitz on Supermarkets Tackle Emissions Reductions, Fuel Efficiency
"Supermarkets waste over 10 percent of their energy through improper..."

peter in ireland on Ontario May Follow California’s Lead on TV Energy Efficiency
"Governor Schwarzenegger is shooting himself in the foot! 1...."

Environmental Leader on S. America Takes Most Urgent View of Copenhagen Talks
"The survey respondents (the PDF report mentions 4,000 respondents in 38..."

Jake on UPS Trying New Hydraulic Hybrid Trucks
"A point of clarification: the Reuters press release referenced herein reports that 20 UPS will purchase..."

Custom Organic Shirts on S. America Takes Most Urgent View of Copenhagen Talks
"90% of North Americans believe it is urgent to get a global climate..."

peter dublin on California City’s Green Building Ordinance Applies to Commercial Buildings
"Why energy efficiebnt regulation on buildings –..."

Environmental Leader