October 25, 2007
Green Cars Get Specialized Dealerships
At least 16 green car dealerships that offer multiple alternative vehicles have opened in 10 states, MSNBC reports.
Customers will see more niche dealerships in two to five years, even though the obstacles, including high prices, inconvenience, expensive loans and insurance, are monumental, according to the article.
The Green Car Company of Kirkland, a Seattle-area dealership, sees an opportunity to grow. The company’s founders are courting investors and national talent who can open multiple West Coast locations and create a high-profile advertising campaign. It created a Green Car Scorecard to help customers compare vehicles. The company also launched a Green Car University Web site featuring related articles, books, videos and maps.
For green dealers, the challenge is that their stock is either used or not mainstream, said Mike Millikin, editor of Green Car Congress. As the mature automobile companies produce more hybrids, diesels and electric cars, these new vehicles will appear in the traditional dealerships and lure consumers back.
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Reader Comments
What a fantastic idea. I’d imagine it would be hard to stock multiple manufacturers cars on one site. Maybe they will have to use some kind of catalogue system and lots of brochures.
Used Cars | November 13th, 2007
The fact that specialized car dealerships have recently opened up for facilitating green car sales is very good news. The fact is that the need of the hour is more dealers for green cars, but not enough people know about them or have enough information.
NS | April 16th, 2008