Environmental Leader

Procter & Gamble has announced five-year sustainability goals as part of its 2007 Global Sustainability Report (PDF).

P&G says that it plans to generate at least $20 billion in cumulative sales of products with reduced environmental impact over the next five years. Financial Times reports that the environmental impact of those products will be at least 10 percent less than those of previously available products. This is believed to be the first time a consumer products company has set itself a financial target for developing and selling greener items, rather than for waste or energy reduction.

P&G’s sales….

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