October, 2007
NBCU Details Green Programming
NBC Universal announced details for more than 150 hours of environmentally themed content that will inolve all of NBCU's divisions across multiple platforms for the week of Nov. 4 - 10.
Additionally, the company announced ...
Corning Joins Performance Track, Coke & Baxter Add Facilities
Coca-Cola, 3M and Corning facilities are among 55 new members of EPA's National Environmental Performance Track Program. The latest members bring the total number in the program to nearly 500.
Performance Track members come ...
Almost 1 Million Take Energy Star’s ‘Change A Light’ Pledge
The 20-day national Energy Star Change a Light Bus Tour concluded yesterday with nearly 1 million Americans pledging to change more 2.6 million lights to help fight climate change. The EPA says this represents ...
Ogden Launches Green Shopping Site
Ogden Publications, home of magazines such as Utne Reader, Mother Earth News and Natural Home, has launched EarthMoment.com, a shopping portal that dedicates half of its commission-based revenues to carbon offsets.
Ogden says that ...
72% Of Consumers Have Made Purchase Based On Cause Marketing
Seventy-two percent of consumers say that they have purchased a brand because it supports a cause they believe in, according to the 2007 PR Week / Barkley Cause Survey (PDF). Corporate respondents say ...
Rachel Ray Switches To Recycled Paper
Everyday with Rachael Ray has announced that the magazine will be printed on 85 percent recycled paper, Folio reports.
“Starting this month, we’re printing our magazine on recycled paper and saving 11,500 trees with ...
Does Anyone Read Your CSR Report? Year 2
In the four days following the release of its fiscal 2007 Corporate Social Responsibility report, Sun received 869 unique visitors to the report and about 12 requests for printed copies (Sun only produced a ...
GE To Spend $1 Billion On Ecomagination R&D
GE will invest more than $1 billion on cleaner technology research and development for 2007, drawing closer to its pledge to invest $1.5 billion annually on ecomagination R&D by 2010. One of four GE ecomagination ...
Wausau Brochure Gets Art Directors, Sustainability Directors On Same Page
Wausau Paper has released a 15-page brochure, “Imprinting Your Vision for Sustainability on Paper,” which explores how environmental partnerships can further advance sustainable business practices.
“This piece is not just another print promotion," says ...
Canon U.S.A. Receives ISO 14001 Certification
Canon U.S.A. says that all of its facilities in the U.S. and Canada have received ISO 14001 Certification.
Canon has established an Environmental Management System to ensure that the Company’s activities, products and services have ...
Lenovo Delivers First EPEAT Gold Monitor
Lenovo has introduced the first EPEAT Gold rated monitor -? the ThinkVision L193p -? as part of a new portfolio of PC monitors designed for business users.
“With the first PC monitor rated EPEAT ...
Bioplastics Carve Out Niche
Plastics made from corn and other plants are carving a tiny niche from the market for conventional petroleum-based plastics and being touted as green alternatives for everything from bulk food containers to lipstick tubes To ...
HP Data Center Reduces Energy Use 40%
Hewlett-Packard announced that a new data center in Bangalore, India, has achieved energy savings of up to 40 percent due to the use of 7,500 sensors and software to constantly make temperature corrections based ...
Alcan Releases Corporate Sustainability Report
Alcan has released its 2007 Corporate Sustainability Report, CSRWire reports.
The report builds on the 2006 report with updated 2007 content, data and examples, according to Alcan. Discussion of strategies and performance continues to ...
Macy’s, Johnson & Johnson, Kohl’s Among Green Power Award Winners
EPA has recognized 17 organizations that make up this year’s green power purchaser award winners, a mix of Fortune 500 companies, businesses, municipalities and a university.
The combined commitments of these organizations amount to nearly ...
Green Grid Completes Three Technology Deliverables
The Green Grid has announced the completion of three deliverables from its Technical Committee. The deliverables made available to members today include:
• Qualitative Analysis of Power Distribution Configurations for Data Centers
• ...
Mitsubishi Electric Announces Plan To Cut CO2 Emissions 30%
Mitsubishi Electric Corporation has released (PDF) a long-term environmental management vision dubbed “Environmental Vision 2021.” The target year, 2021, commemorates the 100th anniversary of the company’s founding.
On the global warming front, the company ...
Global Energy Roadmap Published
The InterAcademy Council released a report today commissioned by the governments of Brazil and China identifying and detailing the scientific consensus framework for directing global energy development.
"Lighting the way: Toward a sustainable energy ...
Timberland Launches TV Ads, Offsets Campaign Emissions
Timberland is running TV ads for its new Earthkeepers boots. The company has estimated the carbon-dioxide emissions associated with the energy used to broadcast the ad, and is offsetting them with a wind farm in ...
California To Sue Over Inaction On GHG Rules
California plans to sue the Bush administration this week to demand action on the state's request to restrict greenhouse emissions from cars and trucks, The Associated Press reports.
The state says it has waited too ...