November 7, 2007
Fiji Water To Go ‘Carbon Negative’
Fiji Water, which has received a slew of unfavorable green press after being featured in a Fast Company article, is going carbon negative – not just neutral – beginning in 2008.
Fiji says it will account for the carbon footprint throughout the entire lifecycle of its products and then, through a combination of reductions, “carbon-reducing land use” and renewable energy projects, will make the production and sale of each bottle of Fiji Water result in a net reduction of carbon in the atmosphere.
Conservation International is counseling Fiji on its sustainability initiative, which includes reducing CO2 emissions associated with operations, purchasing carbon offsets to cover 120 percent of the emissions that cannot be reduced directly, and preserving the largest remaining area of pristine rainforest in Fiji.
The plan will account for all product lifecycle carbon emissions from raw materials production through post-consumer handling of its products. By 2010 the company’s products, across their entire lifecycle, will deliver the following sustainability benefits (compared to a July 2006 – June 2007 baseline):
- 25% reduction in CO2 emissions
- 50% of energy used in the production process to come from renewable sources
- 20% reduction in product packaging
- 33% reduction in waste from the production facility in Fiji
Fiji will work with ICF International to publicly report its progress against the above targets on an annual basis.
Remaining carbon emissions will be mitigated through a portfolio of forest carbon and renewable energy offset projects developed with Conservation International. The carbon offsets will exceed total company CO2 emissions by 20 percent.
More on Fiji’s green initiative here.
Advertisers
Stay competitive through sustainability.
Find out how at the SAP Sustainability Resource Center. >>
Unclear about the EPA's new GHG Rule?
Learn how it could affect your business. >>
EPA mandatory emissions reporting starts Jan 1st
CSA Standards can help your organization get ready for compliance. Find out how. >>
Product Environmental Compliance Best Practices
How to achieve compliance at a significantly lower cost. Download the full report. >>
Join the Discussion
Recent Daily News [ see all ]
- 11/20/2009
- 11/19/2009
- 11/18/2009
- Ontario May Follow California’s Lead on TV Energy Efficiency
- EPA Is One Step Closer to New Ship Emissions Standards
- European Paper Industry Cuts CO2 Emissions by 42% since 1990
- CDP Launches Water Disclosure Project
- Whirlpool Cuts Water Use by Nearly 22% from 2004 to 2008
- National Grid Again Rejects High Costs of Offshore Wind
- California City’s Green Building Ordinance Applies to Commercial Buildings
- Agilent To Save $3.5M Over 10 Years With Solar
- S. America Takes Most Urgent View of Copenhagen Talks
- Texas, China Wind Partners May Build U.S. Factory to Appease Critical Lawmaker
- Volvo, Mack Engines First to Meet 2010 EPA Emissions Standards
- Around the Web – Nike, Google, Nissan, Bush’s Green Library, WWF
- Fossil Fuel Emissions Rose 29% since 2000
- SEC Charges Four in ‘Green’ Investment Ponzi Scheme
- No Sunny Skies for Two Solar Projects in Texas, California
- Canada Delays GHG Emissions Regs, Russia Ups Emissions Cuts
- News Corp. Taps Hara for Energy Efficiency, Environmental Management
- Rising Sea Levels Would Hit U.S. East Coast Hardest
- Building an Energy-Efficient Data Center Using Virtualization Technology
- Trade Group on EPA Chemical Regs: ‘If Everything is a Priority, Then Nothing is a Priority’
- A/V Equipment Gets New Energy Star Requirements
- By Scaling Back Catalogs, JC Penney to Save 30% on Paper
- Around the Web – Starbucks, EcoFactor, UPS, Brownfields, Eco-Labels
- Subaru Touts Energy & Environmental Initiatives
- U.S., China Partner on Renewable Energy, Energy Efficiency
- Green Buildings Do Double Duty: Reduce Energy Use, Lower Financial Risk
- UK to Ease Rules for On-Site Renewable Energy Installations
- Intel Eyes Wind, Electric Cars
- Nike Tops Annual Climate Action Scores
- Iranian Tanker Firm to Cut Fuel Use 28%
- Corporate Jetsetters Can be Carbon Offsetters
- USPS Energy Use Down 9% From 2005 to 2008
- From Solar Applications to Christmas, LEDs Light the Night
- EPA May Regulate Sulfur Dioxide Emissions on Hourly Basis
- MITEI: Sustainable Energy & Terawatt-Scale Photovoltaics
- Around the Web – Health Care & Energy, Shell, NBC
Charts [ see all ]
Popular Topics
Energy Efficiency
Data Center
Emissions
Facilities
Electricity
Sustainability
Water
Supply Chain
Efficiency
Green Marketing
Strategy & Leadership
Research
Fleets & Transportation
Carbon Finance
Conventional Energy
Clean Energy
Waste & Recycling
Paper & Packaging
Policy & Law
Utilities
Construction
Comments and Discussions
Trade Association on Trade Group on EPA Chemical Regs: ‘If Everything is a Priority, Then Nothing is a Priority’
"Seriously… that..."
Gary Markowitz on Supermarkets Tackle Emissions Reductions, Fuel Efficiency
"Supermarkets waste over 10 percent of their energy through improper..."
peter in ireland on Ontario May Follow California’s Lead on TV Energy Efficiency
"Governor Schwarzenegger is shooting himself in the foot! 1...."
Environmental Leader on S. America Takes Most Urgent View of Copenhagen Talks
"The survey respondents (the PDF report mentions 4,000 respondents in 38..."
Jake on UPS Trying New Hydraulic Hybrid Trucks
"A point of clarification: the Reuters press release referenced herein reports that 20 UPS will purchase..."
Custom Organic Shirts on S. America Takes Most Urgent View of Copenhagen Talks
"90% of North Americans believe it is urgent to get a global climate..."
peter dublin on California City’s Green Building Ordinance Applies to Commercial Buildings
"Why energy efficiebnt regulation on buildings –..."





Reader Comments
Y’ll might want to link to the original story on this where Fast Company found it, by the venerable Pablo: LINK HERE
Terry Spalding | November 7th, 2007
The fact that the water has to be shipped across the ocean then put onto trucks and trucked all over the states is ridiculous. Once the carbon is out of the tail pipe there is no putting it back in. People need to boycott Fiji water and then buy a filter and reusable bottle. Its that simple. Get a point of use water purification system and you can make a difference!
Jaason | November 8th, 2007
You know what else, the fact that half the people of Fiji don’t have access to clean drinking water should make people stand up and tell the company to keep the water in Fiji and distribute it to the people that live in Fiji. Anyone who drinks the water is part of the problem!
Jaason | November 8th, 2007
This is just Fiji answering Icelandic Glacial on their Carbon Neutrality, being from Iceland where all electricity is Green (Geothermal or Hydroelectricity) they don’t pollute in that sense. And they have already been certfied by the CarbonNeutral company, and won awards for their initiatives.
Fiji will reap benefits on saying that they are going to try to go Carbon Negative by 2010, which they obviously cant as they will need to offset their Diesel Generators.
The only reason why Icelandic can go carbon neutral and not eat up all their margins is due to Iceland being Green!!
http://www.icelandicglacial.com/news/nr/117
latest award that Icelandic won.
Fred | November 12th, 2007