The Executive’s Daily Green Briefing

November 8, 2007

Fujitsu Siemens Says Entire Product Line Will Be Energy-Efficient

Speaking at its VisitIT forum in Berlin, Bernd Bischoff, CEO of Fujitsu Siemens Computers, said that the company's entire product line would have an energy efficiency make over, PC World reports.Speaking at its VisitIT forum in Berlin, Bernd Bischoff, CEO of Fujitsu Siemens Computers, said that the company’s entire product line would have an energy efficiency make over, PC World reports.

“We will be the first IT vendor to completely move to energy-efficient products. We will be the first to offer them without additional expense to the customer,” Bischoff said.

The company demonstrated a new monitor at the IT Forum, which automatically goes into a sleep mode with zero activity.

As far as predictions go, the company’s chief technical officer, Joseph Reger, said that by 2010 there will be a substantial take-up in data centers using flash drives instead of hard discs because they take up less space and therefore need less cooling.

In June, Fujitsu Siemens Computers said it could cut the energy costs, operating costs and space footprint of UK data centers by at least 40 percent - and promised to pay ten thousand pounds to a charity every time it failed to hit that target.

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Outside of the things mentioned, I am very curious on how they will do this:

“We will be the first IT vendor to completely move to energy-efficient products. We will be the first to offer them without additional expense to the customer,�

“there will be a substantial take-up in data centers using flash drives instead of hard discs because they take up less space and therefore need less cooling” - Am i missing something? Since when has space been correlated to cooling in this way? Perhaps it should read “because they need less cooling and therefore take up less space”…

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