The Executive’s Daily Green Briefing

November 8, 2007

Simon & Schuster Purchases Paper With More Recycled Fiber

For books printed and bound in the U.S., Simon & Schuster plans to increase the level of recycled fiber in its purchased paper to 25 percent or more by 2012, a 150 percent increase from a current 10 percent baseline level.For books printed and bound in the U.S., Simon & Schuster plans to increase the level of recycled fiber in its purchased paper to 25 percent or more by 2012, a 150 percent increase from a current 10 percent baseline level.

Simon & Schuster purchases approximately 70,000 tons of paper annually. At current production levels, the shift to 25 percent recycled fiber will result in saving approximately 483,000 trees annually and reducing greenhouse gases by nearly 85 million pounds, the company reports.

Simon & Schuster says it “will endeavor” to eliminate the use of paper that may contain fiber from endangered and old-growth forest areas. It has set a goal that by 2012 at least 10 percent of its purchased paper will derive from forests certified by the Forest Stewardship Council.

The company says it will also purchase shipping cartons made from 100% recycled post-consumer paper (the company expects that it will purchase 1.2 million cartons in 2007), the recycling of all inventory destruction as mixed-use paper, and the use of recycled office materials.

Simon & Schuster UK is expected to follow suit with a similar environmental policy.

You can see the company’s paper policy here.

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Comments

I congratulate Simon & Schuster for their big step. It is a bold green move!

But I was also wondering why Simon & Schuster didn’t go a little bit further and at least matched its goals with the Green Press Initiative’s Industry Treatise (Book Industry Treatise on Responsible Paper), already been adopted by more than 140 publishers.

Especially I’m referring to the treatise goal of “shifting the book industry’s collective average use of recycled fiber from an estimated 5% recycled average at present to a 30% recycled industry average by 2012. ”

Simon & Schuster said they’ll move to 25% by 2012 (or greater aggregate, which is a bit vague). The difference of 5% might sounds marginal, but we’re talking here about almost 100,000 trees a year!

And just to remind you, we have already one of the big publishing houses that is committed to a goal of 30% recycled paper - Random House announced last year it will incrementally increase the recycled paper content of its books to 30% by 2010.

I also hope to see Simon & Schuster going further and take responsibility for all the trees cut down to supply their paper that is not sourced out of recycled paper or certified forests (FSC). Even on 2012, it will total to more than 1.5 million trees a year!

All in all, it’s a great day to all the eco-conscious book lovers out there, and I look forward to reading more news from the book industry that will start like this : “Simon & Schuster, Inc., and its employees are committed to publishing in a manner that both respects the environment and helps to preserve the world’s great forest regions for the use and pleasure of future generations. ”

Raz Godelnik
Eco-Libris
http://www.ecolibris.net

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