The Executive’s Daily Green Briefing

November 13, 2007

Google Searches For More Ways To Create Renewable Energy

google-searches-for-4217.jpgIn May, Google switched on its 1.6 megawatt solar power system at its Mountain View headquarters campus. But that was only the beginning. In order to reach its goal of creating 50 megawatts of renewable generating capacity for its operations by 2012, Google is looking into the use of various forms of renewable energy, including solar, wind, geothermal and fuel cells, Computerworld reports.

In June, the search giant announced plans to be carbon neutral by 2008.

Robyn Beavers, director of green business and operations strategy at Google, said that a recent project saw Google installing solar hot water modules that use the sun’s energy to heat the water in its new office in Hyderabad, India. The solar modules will cover all the hot water used in the entire office building.

Google is also in the process of doing an energy-efficiency overhaul, which includes performing energy audits at all of its office buildings.

Google has a site that tracks its energy initiatives.

Join the Discussion

Today's News

Ecolabeling – Bridging The Gap

Ecolabeling – Bridging The Gap

There’s no question that ecolabeling is in demand as companies in all sectors launch marketing focused on "green" company and product attributes.  ... continue »

The Green Chemistry Tipping Point
Data Centers and Carbon Pricing
From Purchaser to Participant – Keeping Consumers’ Interest During Recession
The Greening of Retail: Lowering Costs and Raising Customer Loyalty
Over Half Of Consumers Factor Green Record Into Buying Decisions

Over Half Of Consumers Factor Green Record Into Buying Decisions

Close to all American consumers (90%) believe that acting in an environmentally responsible way is important, but feel corporations hold most of ...

click to view full size chart »

Cost-Savings Key Driver to Green IT in Small Businesses
The Media’s Key Role in ‘Greenwashing Washout’
Economy Won’t Slow Down Green Consumers
Sustainable Designers Speak Up

Sustainable Designers Speak Up

Nest recently held their 2nd designer discussion "Design with a conscious". with a packed house, three product designers spoke about their ...

click to view video »

Carbon Trust On Impact of Policy on Sustainable Technology
Ineos Gets Biofuel From Waste
Commercial Composting Takes Root In Portland
The Bottom Line

Marketing

Patagonia Campagn Asks Customers to ‘Vote the Environment’

Over Half Of Consumers Factor Green Record Into Buying Decisions

Not So Easy Bringing Green Products To Market

Emissions

Crystal Rock’s Solar System Up and Running

Dell Reaches Carbon Neutral Goal 5 Months Ahead Of Plans

Method Provides Incentives for Supply Chain to Reduce Emissions

Hi-Tech

Cost-Savings Key Driver to Green IT in Small Businesses

IBM Plans to Build Energy Efficient, Adaptive Data Center

Pepsi Picks Redemtech to Handle E-waste

Efficiency

Ikea To Sell Solar Panels

DOE Assessments Help 3 Plants Save Over $1.5 Million Combined

NewPage Cuts Energy Use with Lighting Retrofit

Manufacturing

Herman Miller Sees 32% ROI in Energy Efficiency Investments

Climate Exchange Strikes China Emissions Trading Deal

Lotus To Raise Wind Turbines At Factory

Carbon Offsets/RECs

Ski Industry Releases Environmental Report

Burt’s Bees Sets Greenhouse Gas Reduction Goal

Results From Carbon Footprint Calculators Vary Widely

CSR Reports

Most Companies Skip Getting CSR Reports Assured

Campbell’s Cuts 1.5 Million Gallons of Water Per Day

KB Home To Build Only Energy Star Standard Homes

Major Players

Nissan Unveils Eco-Pedal

Japanese Steel Makers to Cut GHG Emissions by 30%

AT&T Joins Green Grid, Promotes Data Center Energy Efficiency

See All Topics »