GM will use the Los Angeles Auto Show and a worldwide marketing campaign to prove it has the products and technological know-how to back up Chevy as an Earth-friendly brand, The Detroit News reports.
As part of the announcement, GM today will debut its gasoline-electric Chevrolet Silverado, the nation’s first hybrid pickup.
The marketing piece of the strategy will tout Chevrolet’s five “Fuel Solutions:” more efficient internal combustion engines; biofuels such as E85 ethanol; gas-electric hybrids; electrically driven vehicles; and hydrogen fuel cell vehicles. The brand’s new tagline is “Chevrolet, from gas-friendly to gas-free.”
On the product side, GM plans to eventually offer a green version of virtually every Chevy model.
EBAY'S WATER CONSERVATION PROGRAM PAYS FOR ITSELF
eBay saves water and energy with a program that'll achieve ROI within 18 months. How much could you save? Go to calculator>>
CLEAN ENERGY DOESN'T GET ANY COOLER THAN THIS
Hybrid Cooling Solutions from Ice Energy. There's no cooler way to improve your bottom line. Discover the power of Ice. >>
FINALLY! NEXT-GENERATION CARBON MANAGEMENT SOFTWARE FOR BUSINESSES
Clear Standards environmental intelligence software helps businesses measure, analyze, and reduce their carbon footprint. No more spreadsheets! >>
The other day while out shopping for Energy Star rated household appliances with my wife, I got to wondering why we ... continue »
The EU cap-and-trade system has operated well and has had little or no negative impact on the overall EU economy, according to ...
click to view full size chart »
Political and business leaders are warning that Britain faces a sharp rise in its tax bill to fund the country's move to ...
Join the Discussion